Royal Caribbean Cruises Has Web 2.0 Viral Infection - 0 views
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Lynn King on 19 Mar 09No surprise here: Royal Caribbean Cruise Line has a viral infection. For once, however, it's not the Norovirus but that new-fangled byproduct of Web 2.0, the viral marketing infiltration. ... So what's the big deal? Well, it seems that the "Royal Champions" weren't always up front about their status as compensated reviewers, effectively misleading readers of CruiseCritic forums with their positive comments.
