Blogs work best for journal-driven campaign web sites. These are sites built around diary, journal, or log-based updates on the campaign.
Blogs are also great for supplemental, in-character web sites and diaries.
A key element of blogs is their conversational nature – even when used primarily as a light-weight content management system, you can still enable comments, which can easily spawn conversations with campaign members, fans of the system you’re playing and other random visitors.
is the ability to add plugins to expand the usefulness of your blog. Plugins like Akismet cut down on spam comments, while NextGEN Gallery allows you to easily post those photos of the epic Battle of Nar-Shoggoth that you’ve been meaning to share for the last three years. Throw in Google Analytics, and suddenly you have a really good idea of what’s popular on your blog.
Once you move beyond the self-imposed limitations of story and major characters, blogs can become awkward and unwieldy. While you can (and should) impose order on the chaos using tags and categories, I’ve found it becomes increasingly difficult as you expand the blog to include important locations,