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Tobias Brenner

5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia - 0 views

hkotadia.com/...2411

wiki enterprise2.0 social crm strategy

shared by Tobias Brenner on 05 Sep 10 - Cached
  • Lesson 1: Social CRM is a Strategy Social CRM is a business strategy, it is not technology, tools or platform. Social CRM can be defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
  • Lesson 2: Optimize Business Processes Reason why many of the CRM implementations failed over the last decade is that the underlying CRM related business processes were not re-engineered or optimized for the CRM system
  • Lesson 3: Data Quality is Very, Very (and Very) Important Any information system is only as good as data in it. We have all heard of the phrase “Garbage in, Garbage out” and this aptly describes why some of the CRM implementations failed. Not enough care was taken to ensure data quality.
  • ...2 more annotations...
  • Lesson 4: Leverage Analytics Another key lesson we can learn is to leverage analytics. Thanks to their CRM systems, organizations were able to collect vast amount of data and have 360 degree view of their customers, but the same data could have been used much more effectively by applying  Predictive Analytics.
  • Lesson 5: Project Ownership and Leadership While discussing about project ownership and execution of CRM projects, I am reminded of this maxim: “a camel is a horse designed by committee”. In any large and complex project with multiple stake-holders, it is very important to have a clearly identified “owner” and an effective “leader” who will be responsible for the success of the project.
Tobias Brenner

Building a Campaign Web Site: Blog vs. Wiki | Nuketown - 0 views

www.nuketown.com/...campaign-blogs-vs-wikis

blog socialmedia strengths

shared by Tobias Brenner on 31 Aug 10 - Cached
  • Blogs work best for journal-driven campaign web sites.  These are sites built around diary, journal, or log-based updates on the campaign.
  • Blogs are also great for supplemental, in-character web sites and diaries.
  • A key element of blogs is their conversational nature – even when used primarily as a light-weight content management system, you can still enable comments, which can easily spawn conversations with campaign members, fans of the system you’re playing and other random visitors.
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  • Another strength of blogs
  • is the ability to add plugins to expand the usefulness of your blog. Plugins like Akismet cut down on spam comments, while NextGEN Gallery allows you to easily post those photos of the epic Battle of Nar-Shoggoth that you’ve been meaning to share for the last three years. Throw in Google Analytics, and suddenly you have a really good idea of what’s popular on your blog.
  • Once you move beyond the self-imposed limitations of story and major characters, blogs can become awkward and unwieldy. While you can (and should) impose order on the chaos using tags and categories, I’ve found it becomes increasingly difficult as you expand the blog to include important locations,
Milos Vujnovic

Traffic für den Blog - die 7 besten Blogverzeichnisse - 0 views

www.onlinelupe.de/...nmeldung-in-blogverzeichnissen

socialmedia web2.0 traffic blog verzeichnis analytics statistik

shared by Milos Vujnovic on 17 Aug 10 - Cached
  • Traffic für den Blog – die 7 besten Blogverzeichnisse Hinzugefügt 12. Mai 2010, Unter: Allgemein, Rund ums Bloggen google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad); Mit den Webseiten kamen die Webverzeichnisse und mit den Blogs die Blogverzeichnisse. Davon gibt es inzwischen gefühlt mindestens schon so viele, wie es Blogs gibt. Doch verhelfen Blogverzeichnisse zwangsweise zu mehr Traffic und interessierten Lesern ? Vorab möchte ich erwähnen, dass ich Blogverzeichnisse bereits für mehrere Blogs genutzt habe. Da diese thematisch jedoch sehr unterschiedlich sind und waren, stelle ich aus eigener Erfahrung nun die These auf, dass der Traffic-Erfolg durch Blogverzeichnisse auch abhängig vom Thema des Blogs ist. //
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