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Video series "At the Intersection" focuses on the use of big data by large companies, such as popular car companies. Land Rovers has accomplished many awards within only one year greatly due to the use of digital humanities. The old tactics of constructing a new car would be through physical examples such as clay models. With the use of virtual processing, designers could compare nine to eleven designs and examine specific problems. They invented a high computing ecosystem in order to generate over ten terabytes a day and store all their data. All these decisions was a huge change for their company and as a result they were able to create more options for better results in their products.