To compete online, Virginia community college shifts focus to student support | Inside ... - 0 views
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Corey Schmidt on 23 Jan 13Steven Kolowich, a technology reporter for Inside Higher Education, describes the online support initiative supporting online programs at Northern Virginia Community College. The intended audience for the article is higher education officials, including institutions expanding into online education. Kolowich highlights NOVA's experience with online education and how the College turned a mediocre program into a successful one. When NOVA began an online program in the mid-2000's, the vice president for instruction and information technology, Steven Sachs, dedicated a few IT employees to help online students with small, instructional issues. After some research, Sachs realized for-profit colleges were spending more than half of their budgets on support services for students, such as financial aid counseling, job placement assistance, and academic advising. Shortly after this realization, Sachs implemented the "Next Level Initiative," spending more than $2 million to offer support to online students. The Next Level Initiative was extremely effective on all six of NOVA's campuses. Over the next four years, online programs grew four times faster than on-campus programs. Additionally, the difference in completion between online and on-ground students fell from 16% to 8%. Kolowich uses NOVA as an example to express how imperative support services are for online students.