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Tech researchers say this is partially the fault of a phenomenon called "context collapse," a sociological concept that describes what happens when many social groups exist in one space.Here's how context collapse plays out online. When you have Facebook friends numbering in the thousands, your audience becomes a little difficult to speak to all at once.In an article for sapiens.org, Sophia Goodman described it as “trying to comfortably chat with your mother, bar buddy, work colleague, and ex-boyfriend at the same time.”In a place where parents, colleagues, bosses and friends all congregate, you can find it difficult to be yourself. Or, rather, to decide which self to be.

and your career

Understanding the sociology of social media means you can be more mindful about how you use it. Hopefully, your online life will be more fulfilling because of it. Or, maybe you'll decide to give it up all together.If you do stick around, don’t expect to ever find that “authentic” online version of yourself.“There really isn’t such a thing,” Marwick said. “It’s really always a performance."

Fast-forward to 2021, and something big has happened within the social media research space. Twitter has released a new product track, the ‘academic research product track’. This allows academic researchers free access to the complete archive of historical public tweets (by historical data we mean tweets posted in the past). This is significant news because for many researchers without a large budget or with limited time, historical data has until now been out of reach.

Twitter Archiving Google Spreadsheet (TAGS)Web-basedTwitterFree

GephiWindows, Mac OS, and LinuxImport data from other platformsFree

Enabled by social media, individuals share their information; this then shapes social word of mouth in the form of informational or emotional support for the online communities. Users’ perceived usefulness in terms of caring and offering support through useful information make it essential for others to seek and share commercial information within the online communities (Crocker and Canevello 2008). Hence, sharing commercial information and empathising with the issues of other members of the community is likely to produce credibility and trust in the network and the adoption of social word of mouth; this may lead to the purchase intention.

. In addition, consumers use social media by participating in reviewing or recommending a product to other users; these activities further increase the usefulness of a platform (Kumar and Benbasat 2006). These opportunities attract individuals to online communities and it facilitates their involvement with peers in other communities.

herefore, credibility of the information and trust in the online communities has a significant value for the success of an online community. Recent studies in this area argue that trust within the network has significant influence on online WOM activities

Interestingly, there was an increase of other Actinobacteria, including several species of the Coriobacteriaceae family. This effect could be attributed to the increased levels of lactose in the diet provided by regular intake of the test product.

an example, even simple interactions with the Internet through the smartphone's touchscreen interface have been demonstrated to bring about sustained neurocognitive alterations due to neural changes in cortical regions associated with sensory and motor processing of the hand and thumb8. Beyond this, the Internet also presents a novel platform for almost‐endless learning of new information and complex processes, relevant to both the online and offline world9.Along with neuroplastic mechanisms, other environmental and biological factors can also cause changes in the brain's structure and function, resulting in cognitive decline10. In aging samples, for instance, there is evidence to indicate that age‐related cognitive decline may be partly driven by a process of atrophy. Some studies have shown that adopting a less engaging lifestyle across the lifespan may accelerate loss of cognitive function11, due to lower “cognitive reserve” (the ability of the brain to withstand insult from age and/or pathology)12. Some emerging evidence indicates that disengaging from the “real world” in favor of virtual settings may similarly induce adverse neurocognitive changes.