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lissa6414

How to Track and Understand Social Media Analytics | March 2021 - 2 views

themanifest.com/...erstand-social-media-analytics

analytics social media data followers

shared by lissa6414 on 13 Jun 21 - No Cached
  • lissa6414 on 13 Jun 21
     
    This is a beginner's guide to social media analytics. This article covers what social media analytics are, common social media platform analytics (and what they are called, ex. Facebook can be found on "Insights tab", and steps on how to track analytics.
Ömer Arslan

Using Twitter as a data source an overview of social media research tools (2021) | Impa... - 5 views

blogs.lse.ac.uk/...cial-media-research-tools-2021

social media analytics Twitter analytics analytics

shared by Ömer Arslan on 14 Jun 21 - No Cached
nutraware79 and disceverum liked it
  • Fast-forward to 2021, and something big has happened within the social media research space. Twitter has released a new product track, the ‘academic research product track’. This allows academic researchers free access to the complete archive of historical public tweets (by historical data we mean tweets posted in the past). This is significant news because for many researchers without a large budget or with limited time, historical data has until now been out of reach.
    • Ömer Arslan
      Ömer Arslan on 14 Jun 21
       
      This is interesting! It can be difficult to access to tweets more than a week even through paid services. I want to explore this and see how it works.
  • Twitter Archiving Google Spreadsheet (TAGS)Web-basedTwitterFree
    • Ömer Arslan
      Ömer Arslan on 14 Jun 21
       
      TAGS can be one of the helpful tools when collecting some Twitter data!
  • GephiWindows, Mac OS, and LinuxImport data from other platformsFree
    • Ömer Arslan
      Ömer Arslan on 14 Jun 21
       
      Gephi is another cool tool that may help with importing network data and visualizing the network. Statistics panel might also be helpful to identify some of the network metrics.
  • ...1 more annotation...
  • SociovizWeb-basedTwitterLimited Free
    • Ömer Arslan
      Ömer Arslan on 14 Jun 21
       
      Sociovis can also be helpful when starting with some Twitter data.
  • Ömer Arslan on 14 Jun 21
     
    This blog post introduces tools for social media analytics (particularly Twitter). Some of them may support cross platform analysis (not just Twitter). Have you played with any of them before? I've explored TAGS and Socioviz just a little bit.
staciduggar

10 Social Media Analytics Tools that Will Do the Math For You - 3 views

blog.hootsuite.com/social-media-analytics

shared by staciduggar on 18 Jun 22 - No Cached
  • 10 of the best social media analytics tools
  • Why you need social media analytics tools
crs6414

social media analytics assignment article.pdf - 5 views

social media analytics

shared by crs6414 on 17 Jun 21 - No Cached
nutraware79 liked it
  • crs6414 on 17 Jun 21
     
    This article by Fischbach and Zarzosa outlines use of a social media analytics assignment for business students. The article outlines the value of social media analytics in business education and defines associated terminology. Specific details about implementation of the assignment are provided. The appendix provides suggested student instructions.
nutraware79

https://www.researchgate.net/publication/283360335_Social_media_analytics - 2 views

www.researchgate.net/...3360335_Social_media_analytics

Analytics

shared by nutraware79 on 13 Jun 21 - No Cached
  • nutraware79 on 13 Jun 21
     
    Social media analytics
  • lissa6414 on 13 Jun 21
     
    Thanks for sharing this resource, I did a quick skim and plan to read this week. I knew that social media analytics were used for marketing, but it is interesting to learn how blogs can offer unique information through comments and sharing opinions. i never knew there was such a science to it!
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