"As well as learning from those who have made their name online, students will gain valuable insight into what it means to have a digital identity and how to market ideas to your target audience. Among the topics included in the programme are the psychology of memes, brand building and how to tell your story online....The teaching panel includes award winning teacher and expert in pop culture, Dr Eleanor O'Leary; Marketing Lecturer of the Year, Dorothy Keane; and brand planning professional Ciaran O'Loan."

AI in higher ed admissions. "With Bolt, enrollment managers and marketers can focus their attention on prospects who are more likely to enroll, conserving time and effort for resource-strapped schools hit hard by the pandemic. Bolt uses behavioral data, which is 20 times more predictive than artificial intelligence that relies on demographics alone."