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Large corporations then profit from this interaction by collecting and selling this data.  Social participation is the oil of the digital economy. Today, communication is a mode of social production facilitated by new capitalist imperatives and it has become increasingly difficult to distinguish between play, consumption and production, life and work, labor and non-labor.  

The revenues of today's social aggregators are promising but their speculative value exceeds billions of dollars. Capital manages to expropriate value from the commons; labor goes beyond the factory, all of society is put to work. Every aspect of life drives the digital economy: sexual desire, boredom, friendship — and all becomes fodder for speculative profit.

Free Software and similar practices have provided important alternatives to and critiques of traditional modes of intellectual property to date but user agency is not just a question of content ownership. Users should demand data portability, the right to pack up and leave the walled gardens of institutionalized labor à la Facebook or StudiVZ. We should ask which rights users have beyond their roles as consumers and citizens.