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J Black

The Three-E Strategy for Overcoming Resistance to Technological Change (EDUCAUSE Quarte... - 0 views

  • According to a 2007 Pew/Internet study,1 49 percent of Americans only occasionally use information and communication technology. Of the remaining 51 percent, only 8 percent are what Pew calls omnivores, “deep users of the participatory Web and mobile applications.”
  • Shaping user behavior is a “soft” problem that has more to do with psychological and social barriers to technology adoption. Academia has its own cultural mores, which often conflict with experimenting with new ways of doing things. Gardner Campbell put it nicely last year when he wrote, “For an academic to risk ‘failure’ is often synonymous with ‘looking stupid in front of someone’.”2 The safe option for most users is to avoid trying something as risky as new technology.
  • The first instinct is thus to graft technology onto preexisting modes of behavior.
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  • First, a technology must be evident to the user as potentially useful in making his or her life easier (or more enjoyable). Second, a technology must be easy to use to avoid rousing feelings of inadequacy. Third, the technology must become essential to the user in going about his or her business. This “Three-E Strategy,” if applied properly, has been at the core of every successful technology adoption throughout history.
  • Technology must be easy and intuitive to use for the majority of the user audience—or they won’t use it.
  • Complexity, however, remains a potent obstacle to realizing the goal of making technology easy. Omnivores (the top 8 percent of users) revel in complexity. Consider for a moment how much time some people spend creating clothes for their avatars in Second Life or the intricacies of gameplay in World of Warcraft. This complexity gives the expert users a type of power, but is also a turnoff for the majority of potential users.
  • Web 2.0 and open source present another interesting solution to this problem. The user community quickly abandons those applications they consider too complicated.
  • any new technology must become essential to users
  • Finally, we have to show them how the enhanced communication made possible through technologies such as Web 2.0 will enhance their efficiency, productivity, and ability to teach and learn.
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    First, a technology must be evident to the user as potentially useful in making his or her life easier (or more enjoyable). Second, a technology must be easy to use to avoid rousing feelings of inadequacy. Third, the technology must become essential to the user in going about his or her business. This "Three-E Strategy," if applied properly, has been at the core of every successful technology adoption throughout history.
Jeff Johnson

Writing, technology and Teens (Pew Internet & American Life Project) - 0 views

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    Teens write a lot, but they do not think of their emails, instant and text messages as writing. This disconnect matters because teens believe good writing is an essential skill for success and that more writing instruction at school would help them.
Phil Taylor

Online bullying: Still way less common than in real life | Safe and Secure - CNET News - 25 views

  • Pew Internet & American Life Project for the Family Online Safety Institute and Cable in the Classroom--concluded that "[m]ost American teens who use social media say that in their experience, people their age are mostly kind to one another on social network sites." Nearly seven in ten (69 percent) of teens said that peers are mostly kind while 20 percent said peers are mostly unkind with 11 percent saying, "it depends."
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Joel Zehring

Pew Research Center: Writing, Technology and Teens - 1 views

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    Amanda Lenhart discusses survey results concerning school writing, personal writing, and writing in social networking. Could this be used to promote blogging/texting/chatting standards instruction in schools? If schools don't teach students to use social networking and web 2.0 tools effectively and efficiently, who will? Of interest is this quote: "A considerable number of educators and children's advocates worry that James Billington, the Librarian of Congress, was right when he recently suggested that young Americans' electronic communication might be damaging 'the basic unit of human thought -- the sentence.'" This seems a little bit like saying if teens got a hold of new type of watch, they might damage the space-time continuum.
Diana Rendina

Note to Principals: You Can't Keep Ignoring Social Spaces | CTQ - 3 views

  • social spaces tend to be spaces where our primary customers -- parents and students -- spend a heck of a lot of time.
  • 63 percent of the respondents to a recent Pew Research Center on Journalism and Media survey reported turning to Twitter and Facebook for news "outside the realm of friends and family"
  • a school and/or district hashtag.
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  • School personnel can post traditional communications -- calendar updates, school closing information, details on special programming or deadlines -- just as easily as classroom teachers can post pictures of cool classroom happenings or community organizations can post links to resources that parents and students might find useful.
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    Having a social media presence is essential for schools to maintain communication with their stakeholders.  A school hashtag is an excellent way to make it easy for everyone to share.
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