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he mass media has at least three important roles to play: to inform, to educate and to influence opinion.

is changing the participation habits of the audiences.

Mass media enables people to participate in events and interact with communities over long distance.

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Visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture.

The importance of images and visual media in contemporary culture is changing what it means to be literate in the 21st century. Today's society is highly visual, and visual imagery is no longer supplemental to other forms of information. New digital technologies have made it possible for almost anyone to create and share visual media. Yet the pervasiveness of images and visual media does not necessarily mean that individuals are able to critically view, use, and produce visual content. Individuals must develop these essential skills in order to engage capably in a visually-oriented society. Visual literacy empowers individuals to participate fully in a visual culture.

Fair use is the right to use copyrighted material without permission or payment under some circumstances—especially when the cultural or social benefits of the use are predominant

The Cost of Copyright Confusion for Media Literacy, based on scores of longform interviews with teachers, shows that the fundamental goals of media literacy education—to cultivate critical thinking and expression about media and its social role—are compromised by unnecessary copyright restrictions

Media literacy allows children (and families) to become more aware of both intended and unintended media messages. Children learn to create and think critically about these media messages. These skills allow children to take control of the media that surrounds them, rather than letting it control them. Here are 10 reasons why media literacy should be on your radar.

Having students become media literate across school subjects has been talked about since the early 1960s but has hardly made a dent in lessons that most teachers teach

Geller encouraged the students to look at Wikipedia, but skeptically

You should not always trust the first thing you see!”

Increasingly, institutions are seeing their students not only as consumers but also as creators of digital media--requiring a greater fluency in the use of new media tools.

It used to be necessary to learn how to type so that you could write your papers and use Microsoft Word…. Now, we teach [students] the technical foundation of the media-creation tools and then build upon that." --

"media literacy" is a concept whose broad definition a