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Tania Hinojosa

Media Literacy Defined : National Association for Media Literacy Education - 1 views

  • eries of communication competencies, including the ability to ACCESS, ANALYZE, EVALUATE, and COMMUNICATE information in a variety of forms, including print and non-print messages.
  • Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages.
  • Media refers to all electronic or digital means and print or artistic visuals used to transmit messages. Literacy is the ability to encode and decode symbols and to synthesize and analyze messages. Media literacy is the ability to encode and decode the symbols transmitted via media and the ability to synthesize, analyze and produce mediated messages. Media education is the study of media, including ‘hands on’ experiences and media production. Media literacy education is the educational field dedicated to teaching the skills associated with media literacy.
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  • Media literacy: The ability to ACCESS, ANALYZE, EVALUATE, and COMMUNICATE information in a variety of forms-is interdisciplinary by nature
  • To become a successful student, responsible citizen, productive worker, or competent and conscientious consumer, individuals need to develop expertise with the increasingly sophisticated information and entertainment media that address us on a multi-sensory level, affecting the way we think, feel, and behave.
  • Today’s information and entertainment technologies communicate to us through a powerful combination of words, images, and sounds
  • understanding our media environment.
Tania Hinojosa

New Media vs Traditional Media | AIBD - Asia Pacific Institute for Broadcasting Develop... - 0 views

  • he mass media has at least three important roles to play: to inform, to educate and to influence opinion.
  • is changing the participation habits of the audiences.
  • Mass media enables people to participate in events and interact with communities over long distance.
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  • One needs only to think of democratic elections, World Cup soccer and royal weddings to appreciate the intensity with which people can share in these events.
  • All these worked until a decade ago when new media emerged with all the fanfare of technological innovation.
  • Welcome to the digital and internet revolution!
  • The new media, digital broadcasting and the internet are sweeping away the limitations of the analogue world and weakening the grip of government-owned platforms.
  • Most technologies described as “new media” are digital, and often have characteristics of being networkable, dense, compressible, interactive and impartial.
  • The modern revolution enables everybody to become a journalist at little cost and with global reach
  • MEDIA AND GOOD GOVERNANCE
  • A responsibility of the media is to ensure fair, accurate and impartial reporting. A set of codes of ethics is essential to maintaining standards for media professionals and organizations.
  • A recent study revealed that a young group spent 16 hours a week to surf the internet, sometimes unnoticed by their parents.
  • COLLABORATING FOR SUCCESS
  • Messages need to be consistent and cohesive. Working online also requires keen communication skills.
Kate Spilseth

From Digital Literacy to Media Fluency -- Campus Technology - 0 views

  • Increasingly, institutions are seeing their students not only as consumers but also as creators of digital media--requiring a greater fluency in the use of new media tools.
  • It used to be necessary to learn how to type so that you could write your papers and use Microsoft Word…. Now, we teach [students] the technical foundation of the media-creation tools and then build upon that." --
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    This article stresses the importance of digital and media literacy and the value of creating as well as viewing.
Charmaine Weatherbee

Connecting the Digital Dots: Literacy of the 21st Century (EDUCAUSE Quarterly) | EDUCAU... - 0 views

  • Literacy today depends on understanding the multiple media that make up our high-tech reality and developing the skills to use them effectively
  • the concept of literacy has assumed new meanings
  • Digital and visual literacies are the next wave of communication specialization
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  • Children learn these skills as part of their lives, like language, which they learn without realizing they are learning it.
  • ommon scenario today is a classroom filled with digitally literate students being led by linear-thinking, technologically stymied instructors
  • The greatest challenge is moving beyond the glitz and pizzazz of the flashy technology to teach true literacy in this new milieu
  • Digital literacy represents a person’s ability to perform tasks effectively in a digital environment, with “digital” meaning information represented in numeric form and primarily for use by a computer. Literacy includes the ability to read and interpret media (text, sound, images), to reproduce data and images through digital manipulation, and to evaluate and apply new knowledge gained from digital environments. According to Gilster,5 the most critical of these is the ability to make educated judgments about what we find online.Visual literacy, referred to at times as visual competencies, emerges from seeing and integrating sensory experiences. Focused on sorting and interpreting—sometimes simultaneously—visible actions and symbols, a visually literate person can communicate information in a variety of forms and appreciate the masterworks of visual communication.6 Visually literate individuals have a sense of design—the imaginative ability to create, amend, and reproduce images, digital or not, in a mutable way. Their imaginations seek to reshape the world in which we live, at times creating new realities. According to Bamford,7 “Manipulating images serve[s] to re-code culture.”
Charmaine Weatherbee

ACRL Visual Literacy Competency Standards for Higher Education | Association of College... - 1 views

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  • Visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture.
  • The importance of images and visual media in contemporary culture is changing what it means to be literate in the 21st century. Today's society is highly visual, and visual imagery is no longer supplemental to other forms of information. New digital technologies have made it possible for almost anyone to create and share visual media. Yet the pervasiveness of images and visual media does not necessarily mean that individuals are able to critically view, use, and produce visual content. Individuals must develop these essential skills in order to engage capably in a visually-oriented society. Visual literacy empowers individuals to participate fully in a visual culture.
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  • he visually literate student identifies a variety of image sources, materials, and types.
  • The visually literate student defines and articulates the need for an image.
  • The visually literate student determines the nature and extent of the visual materials needed
  • The visually literate student finds and accesses needed images and visual media effectively and efficiently. Performance indicators:
  • he visually literate student interprets and analyzes the meanings of images and visual media.
  • The visually literate student evaluates images and their sources.
  • The visually literate student uses images and visual media effectively.
  • The visually literate student designs and creates meaningful images and visual media.
Tania Hinojosa

PBS Teachers | Digital Media Literacy - 0 views

  • be media creators as well as media consumers
  • How do you help your students understand the ethics and etiquette of this landscape?
Tania Hinojosa

MediaLiteracy.com -- Gateway Site for Media Literacy Education - 0 views

  • Media's benefits are accompanied by these concerns: Fewer voices, as media ownership is consolidated in the hands of fewer than 10 wealthy individuals and global corporations News bias and public relations spin Violence packaged as entertainment Children and teens targeted by corporate advertisers Digital photo and film manipulation Media effects on community and personal relationships
  • Kids and adults love media! Media products entertain us, inform us, and help us connect to our community and the world.
    • Tania Hinojosa
       
      We need to look for a balance. We need critical thinking skills to make decisions to be literate in a media age.
RODRIGO PRIEGO RAMIREZ

Moving at the Speed of Creativity - eBooks - 1 views

  • We need to play with media to become more effective communicators
  • As you learn to play with digital text, images, audio and video, you will communicate more creatively and flexibly with a wider variety of options
  • Although written primarily for educators, anyone who is interested in learning more about digital communication will learn something new from this book. As children, we learn to progressively make sense of our confusing world through play. The same dynamics apply to us as adults communicating with new and different media forms.
Tania Hinojosa

Duffelmeyer and Ellertson, Critical Visual Literacy - 0 views

  • Critical Visual Literacy: Multimodal Communication Across the Curriculum" makes the case for expanding the pedagogical space and communication possibilities in undergraduate communication-intensive and linked (learning community) courses by allowing students to create multimodal texts that deal with civic and cultural and/or discipline-specific themes.
  • To be literate in the twenty-first century means possessing the skills necessary to effectively construct and comfortably navigate multiplicity, to manipulate and critique information, representations, knowledge, and arguments in multiple media from a wide range of sources, and to use multiple expressive technologies including those offered by print, visual, and digital tools
  • Visual culture is not limited to the study of images or media, but extends to everyday practices of seeing and showing, especially those that we take to be immediate and unmediated
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  • In our present culture, in which our information often reaches us in technological and visual forms, the work Berlin described above extends, in the 21st century, beyond exclusively and perhaps even primarily written texts.
  • education [should] concentrate, not on the transfer of information nor on the reproduction of value systems, but on the urgent task of equipping people with the necessary "thinking tools" to make sense of historical processes so that individuals may become better at assessing the "likely" verisimilitude of any account or representation of the world
  • Critical Technological and Visual Literacies in CAC: An Organic Connection
Tania Hinojosa

Why Does Visualizing Data Matter? - YouTube - 0 views

  • tableausoftware Tableau helps you quickly discover patterns in your data that unveil trends and reveal unexpected insights. Join us as we tap the minds of Tableau's Director of Visual Analysis, Jock Mackinlay, and three customers to learn why one well-crafted visualization is worth more than a hundred-thousand lines of data.Featuring:+ Jock Mackinlay, Director of Visual Analysis, Tableau Software+ Dana Zuber, Vice President-Strategic Planning, Wells Fargo+ Andy Kriebel, Manager-Trade Spend Optimization, Coca-Cola Refreshments+ Lynzi Ziegenhagen, Vice President-Technology, Aspire Public SchoolsLearn more about how visual analysis can help you in these free whitepapers. http://www.tableausoftware.com/whitepapers/visual-analysis-everyonehttp://www.tableausoftware.com/learn/whitepapers/tableau-visual-guidebook Category: People & Blogs License: Standard YouTube License
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Tania Hinojosa

The Visual Literacy Project - 1 views

  • to create & review developmental ties in visual arts vocabulary and studio technique between grade levels and to discover new terminologies since the
  • advent of digital technology & new media • to improve and bridge the use of Visual vocabulary between the elementary, middle school and secondary school panels.
  • Visual literacy may be defined as the ability to recognize and understand ideas conveyed through visible actions or images, as well as to be able to convey ideas or messages through imagery.
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  • isual Literacy has been commonly known as A group of learned or aquired competencies for interpreting and creating visible messages. A visually literate person is able to: A) discern, and make sense of visible phenomenon as part of a visual acuity, B) create static and dynamic visible images or objects effectively in a defined space, C) comprehend and appreciate the visual testaments of others, and D) generate object oriented imagery in the minds eye.
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