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I've added quotes and the poem He Wishes for the Cloths of Heaven to this post.

7.20.09 *The media landscape that we knew, as familiar as it was... that professionals broadcast messages to amateurs is increasingly slipping away. *We are increasingly in a landscape where media is global, social, ubiquitous, and cheap. *...a world of media where the former audience are now increasingly full participants. *...media is less and less about crafting a single message to be consumed by individuals and is more and more often a way of creating an environment for convening and supporting groups. *The really crazy change...the fact that people are no longer disconnected from each other. *The size of the network, the complexity of the network is actually the square of the number of participants. *As recently as last decade, most of the media available for public consumption was produced by professionals. Those days are over, never to return. *They [barackobama.com] had understood that their role with MyBO.com was to convene the supporters, but not to control their supporters.

What is truer than truth? Answer, the story.