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the Austrian political elite has to ask itself how it sees the future of Muslims, who constitute nine percent of the population, in the country. While most political parties have been either silent or supportive  of anti-Muslim policies, the infamous Operation Luxor is a welcoming occasion to rethink the approach of the past years.

That politics is becoming basically tribal has been surprising to some, but this is really just a confirmation of what political life has been for most of history: a battle over who we are, what we stand for, and what we want to believe in. A series of academic studies (Democracy for Realists being the most prominent) has argued with the benefit of growing empirical data that people, even the better educated, don’t vote based on policy. The authors Christopher Achen and Larry Bartels make the case that the “most important factor in voters’ judgments [is] their social and psychological attachments to groups.” In other words, if the same person, with the same genetics and life experience but no political attachments, decides to become a Republican, he is likely to become more pro-life. If that person decides to become a Democrat, he is likely to become more pro-choice.

Since coining the term in the late 1980s, Joseph S. Nye Jr. has modified the concept of soft power multiple times, but he has not explicitly theorized religion as a form of soft power

Jeffrey Haynes, as one of the first scholars to talk about the relation between religion and soft power, noted that religious soft power involves encouraging actors to change their political behaviors

Starting from the late 1940s, within the multi-party system, political parties have realized that religious rhetoric could be transformed into votes; therefore, both right-wing and centrist political parties tried to enlarge the real authority of the Diyanet to reach religiously sensitive masses of people. After the re-establishment of the democratic order annihilated by the 1960 coup d’état, the Diyanet gained prominence because the state employed it in its struggle against communism. 

After the 1980 coup d’état, the Diyanet’s mission included the promotion of Turkish Islam abroad, and it began to play a sociopolitical role in the international arena with the aim of promoting Turkey. Thus, Turkey’s Diyanet and Turkish moderate Islam have been actively instrumentalized in Turkish foreign policy as a soft power tool, providing an advantage over other potential actors since they have been seen as a preventive force against some of the radical Islamist movements and ideologies.

With its ascendant economy, domestic reforms aimed at the EU accession process, and a global climate proposing the compatibility of Islam and democracy, Turkey rose as a soft power with religious tools at its disposal. In this, Turkey has become publicly almost more visible than the other Islamic soft power actors in continental Europe, in the Balkans, and in some particular countries like Somalia.

opened branches in more than 40 countries, publishing and distributing Qur'ans and religious books in more than 25 languages. It also provides financial support to official Muslim representative institutions in the Balkans, continental Europe, and Africa. Furthermore, the state-run construction companies TOKİ and TİKA have been constructing mosques around the world

process of democratic backsliding has manifested through both domestic politics and significant changes in foreign policy, and the increasingly acrimonious rivalry between the Gülen Movement and the AKP has negatively affected Turkey’s capacity to wield effective soft power. In this transformation the AKP has started to instrumentalize Islam quite differently compared to the previous periods of Turkish attempts to exert influence in the Middle East and North Africa, the Balkans, and beyond. Notably, the Diyanet’s policies have been synchronized with the policies of the AKP, and its budget, administrative capacity, and activities have been gradually expanding throughout these years despite the shrinking economic environment within which the AKP operates. Over time, the Diyanet of the now increasingly repressive and less moderate AKP has started to be perceived differently by various countries and groups around the world

these religious soft power apparatuses have started to involve themselves in the host countries’ domestic politics, as in the case of Bulgaria, due to Erdoğan’s new foreign policy mentality

Turkey’s religious soft power is best characterized in terms of ambivalence—particularly given the increasingly competitive market of Islamic soft power