Google's zero-carbon quest - Fortune Tech - 1 views
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John Pearce on 13 Jul 12Finding creative solutions to energy issues has become a major priority for Google co-founder and CEO Larry Page in recent years. For the obvious reasons -- a growing population, increasingly scarce resources, and climate change -- he believes that the corporate world needs to operate more sustainably, and he is determined to build the nation's first zero-carbon company. This means a business that ultimately is so energy efficient and uses so much clean power that it emits no greenhouse gas -- a very tall order indeed. Experts aren't sure whether it's even possible for a company to emit no carbon, but Google is trying to come as close to that goal as possible. "As we became a bigger user of energy, we wanted to make sure we were not just part of the problem, but part of the solution," says Urs Hölzle, Google's employee No. 8 and a senior vice president who oversees the company's green initiatives.