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How does a company sell more cell phones in a cutthroat, competitive market? Launch new so-called "green" models. This morning Korean consumer electronics giant Samsung said at the World IT Show in Seoul that it will start selling two eco-friendly handsets this month. The first is the W510 (pictured on the left) which is made out of a corn-based bioplastic and doesn't contain any heavy metals, like lead, mercury and cadmium. This is Samsung's first bioplastic phone, but Samsung is not the first big-name consumer electronics maker to work with the alt-material - in January Fujitsu touted a laptop with a bioplastic case at CES. And Nokia has the 3310 Evolve , which is made partly out of biomaterials .

Free recycling of TVs, computers, laptops and monitors started Jan. 2, with Port Townsend's Goodwill serving as a participant in the statewide effort. Goodwill accepts all electronic equipment, including keyboards, printers, other peripherals and cell phones. Donations to the nonprofit agency are also tax deductible. "Participating in the program is in keeping with Goodwill's reduce, reuse and recycle efforts," said Eric Hulscher, Goodwill operations manager overseeing the program. Hulscher noted that donors could take their time and bring in donations at their convenience. "This is a permanent, ongoing program, not a one-day event," he said.

Sharp Electronics Corporation today announced that it has established a nationwide electronics program to provide consumers with no-cost, convenient recycling of Sharp televisions and other consumer audio and video products. Beginning January 15, 2009 Sharp will expand its current recycling program to 280 sites nationwide, including at least one location in all 50 states, with hundreds more sites planned over the next three years. Sharp's recycling program will utilize the infrastructure developed by the Electronics Manufacturers Recycling Management Company (MRM). A joint venture between Panasonic, Sharp Electronics and Toshiba, MRM was established in September of 2007 to efficiently manage collection and recycling programs for electronics manufacturers in the United States.

What is R2? The EPA has recently released a new voluntary standard for recyclers of electronic waste, called "R2." R2 stands for "responsible recycling." Unfortunately, it falls well short of "responsible", when it comes to the toxic materials. In fact, the standard is so weak in key areas that the only two participating environmental groups (the Basel Action Network and the Electronics TakeBack Coalition) both withdrew in protest from the multi‐stakeholder process in the final stages. What's Wrong with R2? R2 fails to adequately address the four biggest problems in the electronics recycling industry.What is R2? The EPA has recently released a new voluntary standard for recyclers of electronic waste, called "R2." R2 stands for "responsible recycling." Unfortunately, it falls well short of "responsible", when it comes to the toxic materials. In fact, the standard is so weak in key areas that the only two participating environmental groups (the Basel Action Network and the Electronics TakeBack Coalition) both withdrew in protest from the multi‐stakeholder process in the final stages. What's Wrong with R2? R2 fails to adequately address the four biggest problems in the electronics recycling industry.

The Washington bill is what other states wanted,'' said Scott Cassel, executive of the Product Stewardship Institute. Requiring manufacturers to cover the collection and recycling costs will encourage them to design greener products that are less toxic and easier to recycle, he said. ``Here is a state that took a careful, methodical and comprehensive approach and considered various options,'' Cassel said. ``Now state residents will have an electronics recycling system that will become the gold standard for the country.'' A wide and diverse group backed the bill, which also had bipartisan support. Computer maker Hewlett-Packard Co., Seattle electronics recycler Total Reclaim Inc., and retailers Wal-Mart Stores Inc. and Amazon.com supported the bill. But the bill was far from receiving unanimous backing from electronics manufacturers. The Electronic Industries Alliance communicated its concerns with Washington's legislation. The group, along with 18 of its member companies, such as Dell Inc., IBM Corp. and Apple Computer Inc., did not support the bill. The law does not implement a shared responsibility approach. But rather, it extends the manufacturers' responsibility to finance the end of the life of their products, according to the EIA's remarks to the Washington Legislature. Such a system is inefficient, the group said, and will result in increased costs for Washington consumers.

``The Washington bill is what other states wanted,'' said Scott Cassel, executive of the Product Stewardship Institute. Requiring manufacturers to cover the collection and recycling costs will encourage them to design greener products that are less toxic and easier to recycle, he said. ``Here is a state that took a careful, methodical and comprehensive approach and considered various options,'' Cassel said. ``Now state residents will have an electronics recycling system that will become the gold standard for the country.'' A wide and diverse group backed the bill, which also had bipartisan support. Computer maker Hewlett-Packard Co., Seattle electronics recycler Total Reclaim Inc., and retailers Wal-Mart Stores Inc. and Amazon.com supported the bill. But the bill was far from receiving unanimous backing from electronics manufacturers. The Electronic Industries Alliance communicated its concerns with Washington's legislation. The group, along with 18 of its member companies, such as Dell Inc., IBM Corp. and Apple Computer Inc., did not support the bill. The law does not implement a shared responsibility approach. But rather, it extends the manufacturers' responsibility to finance the end of the life of their products, according to the EIA's remarks to the Washington Legislature. Such a system is inefficient, the group said, and will result in increased costs for Washington consumers.

NBC25 NEWS - Ever wonder what to do with an old cell phone or outdated computer? There are better options than the trash. Computers, printers, and cell phones can all be saved from the landfill, but more often than not, outdated and unwanted electronics end up in the trash. "90 percent of all electronics, they are not disposed of properly, so you can see that poses a huge environmental problem," said Collin Marshall with Best Buy.

People are using more and more household batteries. The average person owns about two button batteries, ten normal (A, AA, AAA, C, D, 9V, etc.) batteries, and throws out about eight household batteries per year. About three billion batteries are sold annually in the U.S. averaging about 32 per family or ten per person. A battery is an electrochemical device with the ability to convert chemical energy to electrical energy to provide power to electronic devices. Batteries contain heavy metals such as mercury, lead, cadmium, and nickel, which can contaminate the environment when batteries are improperly disposed of. When incinerated, certain metals might be released into the air or can concentrate in the ash produced by the combustion processPeople are using more and more household batteries. The average person owns about two button batteries, ten normal (A, AA, AAA, C, D, 9V, etc.) batteries, and throws out about eight household batteries per year. About three billion batteries are sold annually in the U.S. averaging about 32 per family or ten per person. A battery is an electrochemical device with the ability to convert chemical energy to electrical energy to provide power to electronic devices. Batteries contain heavy metals such as mercury, lead, cadmium, and nickel, which can contaminate the environment when batteries are improperly disposed of. When incinerated, certain metals might be released into the air or can concentrate in the ash produced by the combustion process.

NERIC held a workshop at the 2008 International CES in Las Vegas titled "Complying with the Patchwork: A Primer on State Electronics Requirements." The sessionhighlighted manufacturer and retailer requirements regarding the financing and recycling of used televisions and computer equipment. Eight U.S. states, encompassing 30 million US residents, have now enacted varied approaches to mandatory producer financing and implementation of recycling programs.NERIC held a workshop at the 2008 International CES in Las Vegas titled "Complying with the Patchwork: A Primer on State Electronics Requirements." The session highlighted manufacturer and retailer requirements regarding the financing and recycling of used televisions and computer equipment. Eight U.S. states, encompassing 30 million US residents, have now enacted varied approaches to mandatory producer financing and implementation of recycling programs.

Scott County's electronic demanufacturing facility hopes holiday digital TV purchases will translate to analog TVs being recycled. To encourage e-waste recycling, Scott County residents can drop off electronic waste at no charge from now until Feb. 27 at Waste Commission of Scott County, 1048 E. 59th St., Davenport. In 2007, more than 15,000 pounds of e-waste -- anything with a circuit board or cathode ray tube -- was recycled between Thanksgiving and Jan. 4, said Erin Robinson, communications coordinator. Officials anticipate even more as many residents replace analog TVs to coincide with broadcasters' switch to digital broadcasting. However, all e-waste is accepted. Computers, monitors, videocassette recorders, DVD players, stereos, cell phones, cameras, printers and scanners are included. When the waste commission opened its e-waste facility in 2005, 560,000 pounds of materials were recycled. In 2007, the amount of material recycled jumped to 1.1 million pounds. Recycling e-waste saves space at the Scott County landfill and prevents toxic materials from entering it.

If you got a brand new TV this holiday season, you might wonder what to do with your old one. Putting old electronics out with the trash can be bad for the environment, says Enterprise Sanitation owner Mark Deprospero. The batteries and tubing in the equipment can contaminate the ground, he says.

Goodwill Industries International is the world's largest nonprofit providers of education, training, and career services for people with disadvantages, such as welfare dependency, homelessness, and lack of education or work experience, as well as those with physical, mental and emotional disabilities."> content-type

FRESNO, Calif. - (Business Wire) Electronic Recyclers International (ERI), the nation's leading recycler of electronic waste, has teamed with KSEE-TV Channel 24, the Central Valley's News Station and Fresno NBC affiliate, to provide a series of free electronic waste recycling events for local residents. The first "RecyclAthon" event will take place on Saturday, January 3rd from 7 a.m. to 3 p.m. at ERI headquarters on 2860 S. East Avenue in Fresno. The event will enable consumers to drop off unwanted computer monitors, televisions and other electronic items for free.

Starting New Year's Day, Oregonians will be able to recycle, free of charge, the old computers and television sets filling their closets and garages. The Department of Environmental Quality has worked with manufacturers, collectors and recyclers to establish more than 230 drop-off stations throughout the state, giving life to a bill passed during the 2007 Legislature. Oregon is one of more than a dozen states that have made plans to deal with discarded electronics, according to the department. As it is now, customers typically have to foot the cost of recycling televisions, computers and computer monitors. That's if the customer knows such an option exists. The Department of Environmental Quality estimates only 18 percent of Oregon's electronic waste makes it to recycling centers. The rest ends up in garages and landfills.

The Basel Action Network and the Electronics TakeBack Coalition have joined with Electronic Recyclers International of Fresno to create the "e-Stewards Initiative" - a certification program for North America's most responsible e-waste recyclers. The e-Steward Initiative is described as the first independently audited and accredited electronic waste recycler certification program forbidding the dumping of toxic e-waste in developing countries, local landfills and incinerators; the use of prison labor; and the unauthorized release of private data.The Basel Action Network and the Electronics TakeBack Coalition have joined with Electronic Recyclers International of Fresno to create the "e-Stewards Initiative" - a certification program for North America's most responsible e-waste recyclers. The e-Steward Initiative is described as the first independently audited and accredited electronic waste recycler certification program forbidding the dumping of toxic e-waste in developing countries, local landfills and incinerators; the use of prison labor; and the unauthorized release of private data.

Panasonic claims it has been running a successful recycling scheme in Japan for more than seven years and has a dedicated technological recycling centre outside Osaka to deal with the issue.Panasonic claims it has been running a successful recycling scheme in Japan for more than seven years and has a dedicated technological recycling centre outside Osaka to deal with the issue.

"Microsoft Unlimited Potential is Microsoft's commitment to reaching those currently underserved by technology, with the goal of reaching the next 1 billion people by 2015. Unlimited Potential weaves together innovative technologies, new business models and partnerships with businesses, governments and development organizations to help address the diverse social and economic challenges faced by those who currently receive little or no benefit from technology. "

The emerging category of "green" electronics has captured consumers' attention in the past year. They are beginning to understand the various environmental and health impacts of the plethora of devices they interact with on a daily basis, according to research from the Natural Marketing Institute. Consumers are most anxious that their devices are difficult to recycle, but their concern differs by device, with almost 60 percent of consumers concerned that televisions are difficult to recycle, and only slightly over 40 percent of consumers stating that phones are difficult to recycle, according to the 2008 LOHAS Consumer Trends Database.

While electronics waste or e-waste recycling partnerships are providing significant environmental benefits by keeping waste out of landfills, they are also giving manufacturers and retailers an environmental marketing edge by providing their customers with a needed service, together with financial incentives, whether its through gift cards or charitable donations. Here are a few of the most recent partnerships aimed at providing responsible recycling programs for consumers and businesses. Environmental Leader, 7/23/09.