Zipcar and fair prices for public spaces - District of DeBonis - The Washington Post - 0 views
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Ihering Alcoforado on 27 Jan 12Zipcar and fair prices for public spaces By Mike DeBonis Zipcar is about to have some competition. (Flickr user Andrew Currie/CC BY 2.0 ) For years now, Zipcar had the local car-sharing industry pretty much to itself, turning it from a curiosity into a crucial service relied on by a significant and rising number of city residents not interested in owning cars of their own. But as the appeal and profitability of car-sharing grows, the more appealing it has become to potential Zipcar competitors - it merged with its only previous D.C. competitor, Flexcar, in 2007 - and the more unfair it seems for the city to treat Zipcar as a monopoly. So earlier this year, the city announced it would hold an auction for use of the more than 80 on-street parking spaces currently reserved for use by Zipcar. The benefits were twofold: The car-sharing market would open up, and the District would get paid a market rate for use of its public space. But Zipcar is ticked. Where it once had 86 spaces for its use, it now, after the auction, says it will have only about a dozen on-street spaces. That's prompted John Williams, a Seattle public relations consultant working with Zipcar, to get in touch with local reporters to take issue with the way the city transportation department handled things. (TBD's John Hendel covered the issue Friday.) Williams says that Zipcar has no problem with competition, but it is upset with the auction process, which essentially handed individual spots to the highest bidder (which, of course, is the way auctions tend to work). Zipcar would have preferred a "more strategic approach" in which its experience in the business and its existing large customer base were taken into account. And, Williams is not shy to point out, the auction could very well mean higher costs for its users. Good points in there. Zipcar turned car-sharing into a viable business in this town, and right now, everyone who wants a shared car wants a Zipcar - arguments both f