America Needs a Real Definition of What a 'Natural' Food Is | WIRED - 0 views
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Adriana Trujillo on 22 Jun 15Major food brands, including Taco Bell and Pizza Hut, have recently announced that they're going "natural" by ditching chemical additives, unsustainable palm oil and other potential nasties. The lack of a standardized definition for "natural" product claims will water down the impact of such efforts and make it easier for less conscientious rivals to jump on the bandwagon, writes Nick Stockton.