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Adriana Trujillo

Play Your Part - Super Bowl 50 Web Video | Sustainable Brands - 0 views

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    This 60-second video is intended to amp up fans for Super Bowl 50 "the Bay Area way." In promotion of the "Play Your Part" campaign, the ad encourages fans to take public transit to the big game, bring their own water bottle, conserve energy, reduce waste, and otherwise contribute to a socially- and environmentally-responsible event. The campaign is part of the San Francisco Bay Area Super Bowl 50 Host Committee's larger efforts to make this year's Super Bowl "Net Positive."
Adriana Trujillo

Super Bowl Dining 'Greenest in History' · Environmental Management & Energy N... - 0 views

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    Super Bowl XLVIII dining will be the "greenest in history," say MetLife Stadium and foodservice partner Delaware North Companies Sportservice.
Adriana Trujillo

Super Bowl 50 An Environmental Sustainability Champion | CleanTechnica - 0 views

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    Super Bowl 50 was played at Levi's Stadium in Santa Clara, Calif., a facility built with sustainability in mind. It has a 27,000-square-foot green roof, and more than 1,150 solar panels generate enough power for all of the San Francisco 49ers' home games. Recycled water accounts for 85% of water use for irrigation and flushing.
Del Birmingham

Budweiser's Clydesdales Are Back for a Renewable Energy Message With a Bob Dylan Soundt... - 0 views

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    Budweiser will tout its commitment to sustainable energy in its Super Bowl spot. The beer giant has brought back its famous Clydesdales-they only appeared in a bumper spot last year-for the ad, which uses Bob Dylan's "Blowin' in the Wind" to illustrate the brand's point about renewable energy sourced from wind farms.
Adriana Trujillo

Publix Commits To Cage-Free Eggs - 0 views

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    Publix Super Markets pledged to source 100% of its eggs from cage-free operations by 2026.
Adriana Trujillo

Parody Doritos Ad Targets PepsiCo's Palm-Oil Policies | See the Spot - Advertising Age - 0 views

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    The environmental activist group SumOfUs has stolen some of the thunder from PepsiCo's crowdsourced "Crash the Super Bowl" campaign by launching a parody Doritos ad criticizing PepsiCo's palm-oil policies. PepsiCo said the ad, which racked up almost a million views on YouTube, was "focused on fiction rather than facts."
Adriana Trujillo

GreenSportsBlog | Lew Blaustein, Writing At The Intersection of Green & Sports - 0 views

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    While the focus of the NFL world this week-and thus our coverage-has been in San Francisco, with an estimated 1,000,000 people visiting Super Bowl City in the Embarcadero and Moscone Center for NFL Experience, today, finally, the whole show moves down the interstate to Santa Clara and Levi's (LEED Gold) Stadium, where the Panthers will take on the Broncos. Most of today's Green-Sports coverage is Levi's Stadium-based as well:
Adriana Trujillo

Will Ben & Jerry's carbon price help moove markets? | GreenBiz - 0 views

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    But for ice cream super brand Ben & Jerry's, carbon pricing is already a reality, allowing the scheme to pay U.S. dairy farmers to invest in onsite renewable energy generation and other clean technologies as it looks to slash its supply chain emissions.
Brett Rohring

Terrorist Tungsten in Colombia Taints Global Phone-to-Car Sales - Bloomberg - 0 views

  • Tungsten, in particular, is in high demand.
  • The dark, heat-resistant and super-hard metal is inside the engines of some of the most popular cars in the world. It’s used for screens of computers, phones, tablets and televisions. It helps mobile phones vibrate when they ring. Semiconductor makers use the metal to provide insulation between microscopic layers of circuitry.
  • Tiger Hill rises above the rain forest in an area ruled by armed FARC fighters more than 220 kilometers (137 miles) from the nearest road, town or police station.
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  • The mine is illegal in three ways: It’s inside a forest preserve, it’s banned by Colombian law because it’s on an Indian reservation, and it’s run by the FARC, which is classified by Colombia, the U.S. and the European Union as a terrorist organization.
  • While Tiger Hill is illegal, it’s the only known tungsten mine in Colombia, according to the police and Environment Ministry officials responsible for regulating mining.
  • China produces the most tungsten -- about 85 percent of global output -- authorities there impose tight controls on the metal to assure domestic manufacturers have enough. That’s forcing companies to scour the globe for mines elsewhere, the USGS says.
  • Apple Inc., Hewlett-Packard Co. (HPQ) and Samsung Electronics Co. purchase parts from a firm that buys from the company that imports tungsten ore from Colombia, company records show.
  • the Environment Ministry’s director whose jurisdiction includes much of Colombia’s Amazon region, says the shippers are hiding the tungsten ore’s true origins.
  • “They falsify the source of illegal metals,” Melendez says. “This is how they launder tungsten.”
Brett Rohring

6 ways Apple's new mothership will be ultra green | GreenBiz.com - 1 views

  • 6 ways Apple's new mothership will be ultra green
  • 1. Fruit trees
  • The new plan will transform an existing site almost entirely covered with buildings and asphalt into a landscape featuring almost 7,000 trees – including the apple, apricot, cherry and plum fruit trees that made San Jose's orchards thrive long before silicon was invented.
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  • When Apple Campus 2 is finished, 80 percent of the site will be green space
  • 2. Renewables
  • the campus will run entirely on renewable energy. The plan calls for about 8 megawatts of solar panels to be installed on the roof of the main, spaceship-shaped building as well as the parking structures. An unspecified number of fuel cells also will be installed, with the rest of the electricity needed for operations sourced through grid-purchased renewable energy.
  • Primary opposition to the site has centered on its transportation plan. To combat those criticisms, Apple has expanded its Transportation Demand Management program, emphasizing the use of bicycles, shuttles and buses that will link employees with regional public transit networks.
  • 3. Net-zero building design
  • the structure itself is being designed to create as much energy as it uses. There is a strong emphasis on energy-efficiency: the passive heating and cooling systems will use 30 percent less than a comparable campus. A central site will contain fuel cells, back-up generators, chillers, condenser water storage, hot water storage, an electrical substation and water and fire pumps.
  • 4. Attention to water conservation
  • Attention has been paid to reducing the number of impermeable surfaces on the site. (Up to 9,240 of the parking spots, for example, will be underground so that Apple can invest in landscaping that absorbs water. A recycled water main is under consideration, and other steps have been taken to minimize water consumption by about 30 percent below a typical Silicon Valley development. Those measures include low-flow fixtures, the use of native plans and roof rainwater capture.
  • 5. An expanded waste management program
  • Apple already diverts about 78 percent of the waste associated with its existing headquarters from landfills. The proposal calls for the company to recycle or reuse any construction waste; from an operations perspective, it will step up recycling from solid waste sources as well as the use of composting.
  • 6. A sharpened focus on commuting alternatives
  • As part of its transportation program, the plan calls for buffered bike lanes on streets adjacent to the campus that are segregated from vehicular lanes and that also allow for bikes to pass each other. The focus will be on encouraging all employees that live within 15 minutes of the campus to use sustainable or public transportation alternatives. The site will start with 300 electric vehicle charging stations, with the built-in capacity to expand.
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    The iPhone maker's master plan features extensive green space, aggressive water conservation and one of the largest corporate solar arrays in the world.
Del Birmingham

As Ocean Waters Heat Up, A Quest to Create 'Super Corals' by Nicola Jones: Yale Environ... - 0 views

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    With the world's coral reefs increasingly threatened by warmer and more acidic seas, scientists are selectively breeding corals to create species with the best chance to survive in the coming century and beyond. Are genetically modified corals next?
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