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Del Birmingham

Budweiser's Clydesdales Are Back for a Renewable Energy Message With a Bob Dylan Soundt... - 0 views

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    Budweiser will tout its commitment to sustainable energy in its Super Bowl spot. The beer giant has brought back its famous Clydesdales-they only appeared in a bumper spot last year-for the ad, which uses Bob Dylan's "Blowin' in the Wind" to illustrate the brand's point about renewable energy sourced from wind farms.
Adriana Trujillo

How Chipotle Is Trying to Earn Consumers' Trust Again and Boost Sales | Adweek - 0 views

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    Chipotle is attempting to win back consumer trust and increase sales with its "Ingredients Reign" campaign. The spots emphasize the brand's commitment to sourcing the best, most sustainable ingredients.
Adriana Trujillo

FTC Says Retailers Are 'Bamboozling' Shoppers With Fake Bamboo Fabrics | Adweek - 0 views

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    Bed Bath & Beyond, Nordstrom, J.C. Penney and Backcountry.com have been accused of "bamboozling" shoppers by selling products purportedly made of eco-friendly bamboo, but that in fact were made of other, less sustainable materials. "False 'bamboo' claims are a significant problem for consumers who care about buying environmentally friendly products," said Federal Trade Commission attorney Korin Felix
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