Free-range farce gets a reality check but ACCC must do more | Executive Living | The Au... - 0 views
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Adriana Trujillo on 23 Sep 15Australian regulators are clamping down on egg and pork producers who deliberately misuse terms such as "free range" to describe animals that actually spend much of their lives indoors. "When claims such as 'free range' or 'bred free range' are misused, consumers may be misled into paying more for a product feature that doesn't exist," said Rod Sims of the Australian Competition & Consumer Commission. "Competitors are also harmed as legitimate free-range producers unfairly lose their competitive advantage."