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Adidas collaborated with Stella McCartney to launch an apparel and footwear line that aims to promote the importance of environmentally friendly fashion. The apparel and footwear line incorporates fabrics such as recycled polyester, organic cotton, and recycled ocean plastic.

The fashion and textile industries continue to make strides towards circular models with the emergence of new resources and technologies that make a sustainable shift easier than ever before. The Cradle to Cradle Products Innovation Institute's Fashion Positive Initiative has unveiled a set of online resources designed to rapidly increase environmental and social outcomes in the fashion industry, while the H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel have uncovered a new hydrothermal process that fully separates and recycles fabric blends that can then be reused directly without any quality loss.

H&M, one of the most eco-conscious fashion stores out there, has been battling against just that since 2013, and is hoping to enlist the help if its customers with a powerful new video. Entitled Bring it on, a short film shows what happens to the garments you recycle, from being turned into new fabrics for new clothes to being used as cleaning clothes. In doing this, it hopes to collect 25,000 tonnes of unwanted clothes per year by 2020. 

H&M's "Bring It On" campaign encourages customers to recycle unwanted clothing at local stores, with Londoners getting a gift voucher worth about $6.25 in exchange. The company aims to collect more than 27,500 tons of used clothing and donate the funds from the garments toward textile recycling and human rights organizations.

Technology is being developed to reduce water use in dyeing but the use and abuse of water to dye clothing continues

Nike has opened its first water-free facility, which will end the use of water and process chemicals from fabric dyeing at its Taiwanese contract manufacturer Far Eastern New Century. The process, which Nike has dubbed ColorDry, reduces dyeing time by 40 percent, energy use by about 60 percent and the required factory footprint by 25 percent compared to traditional methods, the company says. ColorDry products will be introduced to the marketplace in early 2014

The process, which Nike has dubbed ColorDry, reduces dyeing time by 40 percent, energy use by about 60 percent and the required factory footprint by 25 percent compared to traditional methods, the company says.