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Frederik Van Zande

Hyperlink to Persuasion - ClickZ - 0 views

www.clickz.com/3101271

call to action links best practice momentum persuasion architecture

shared by Frederik Van Zande on 20 Dec 08 - Cached
  • Frederik Van Zande on 20 Dec 08
     
    The elements of persuasive architecture -- momentum, calls to action, credibility, trigger/keywords, AIDAS, WIIFM, and benefit-oriented copy -- depend on proper hyperlink use. Understanding what to hyperlink, when to do so, and why can turn mediocre conversion rates into superior ones.
Frederik Van Zande

Personas for Persuasion Architecture and Scenario Design - 0 views

www.futurenowinc.com/personas.htm

architecture copywriting e-marketing information persona usability

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Conversion Rate Marketing - Future Now persuades your prospects to take action
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