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Frederik Van Zande

Test of custmer vs company centered copy (Future Now Inc) - 0 views

futurenowinc.com/index.cfm

copywriting UVP tool test ROI e-marketing customer centered

shared by Frederik Van Zande on 22 Jul 09 - Cached
  • Frederik Van Zande on 22 Jul 09
     
    A test that checks how many customer & how many company related words appear.
Frederik Van Zande

Don't Put the 'We' in Welcome Emails | Get Elastic - 0 views

www.getelastic.com/t-put-the-we-in-welcome-emails

communication copywriting e-marketing we you

shared by Frederik Van Zande on 23 Sep 08 - Cached
  • Frederik Van Zande on 23 Sep 08
     
    One of the basics of customer-centric, persuasive copywriting is using "you" and "you're" rather than "I," "our" and "we." People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.
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