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The Paradox of Choice: Why More is Less
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choise
e-marketing
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Frederik Van Zande
on 14 May 08
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Frederik Van Zande
on 14 May 08
Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable
Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable
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