After being awarded a grant, Aralia Systems teamed up with Machine Vision Lab in what seems like a massive invasion of your privacy beyond "in the name of security." Building on existing cinema anti-piracy technology, these companies plan to add the ability to harvest your emotions. This is the part where it seems that filmgoers should be eligible to charge movie theater owners. At the very least, shouldn't it result in a significantly discounted movie ticket?
Machine Vision Lab's Dr Abdul Farooq told PhysOrg, "We plan to build on the capabilities of current technology used in cinemas to detect criminals making pirate copies of films with video cameras. We want to devise instruments that will be capable of collecting data that can be used by cinemas to monitor audience reactions to films and adverts and also to gather data about attention and audience movement. ... It is envisaged that once the technology has been fine tuned it could be used by market researchers in all kinds of settings, including monitoring reactions to shop window displays."
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Anti-piracy tool will harvest and market your emotions - Computerworld Blogs - 0 views
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