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Contents contributed and discussions participated by Ed Webb

Ed Webb

Retargeting Ads Follow Surfers to Other Sites - NYTimes.com - 0 views

  • it’s a little creepy, especially if you don’t know what’s going on
  • personalized retargeting or remarketing
  • the palpable feeling that they are being watched as they roam the virtual aisles of online stores
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  • Others, though, find it disturbing. When a recent Advertising Age column noted the phenomenon, several readers chimed in to voice their displeasure.
  • she felt even worse when she was hounded recently by ads for a dieting service she had used online. “They are still following me around, and it makes me feel fat,” she said.
  • stalked by shoes
  • the technique is raising anew the threat of industry regulation
  • at there is a commercial surveillance system in place online that is sweeping in scope and raises privacy and civil liberties issues
  • Mr. Magness, of Zappos, said that consumers may be unnerved because they may feel that they are being tracked from site to site as they browse the Web. To reassure consumers, Zappos, which is using the ads to peddle items like shoes, handbags and women’s underwear, displays a message inside the banner ads that reads, “Why am I seeing these ads?” When users click on it, they are taken to the Web site of Criteo, the advertising technology company behind the Zappos ads, where the ads are explained.
  • “When you begin to give people a sense of how this is happening, they really don’t like it,”
  • Professor Turow, who studies digital media and recently testified at a Senate committee hearing on digital advertising, said he had a visceral negative reaction to the ads, even though he understands the technologies behind them. “It seemed so bold,” Professor Turow said. “I was not pleased, frankly.”
  • For Google, remarketing is a more specific form of behavioral targeting, the practice under which a person who has visited NBA.com, for instance, may be tagged as a basketball fan and later will be shown ads for related merchandise. Behavioral targeting has been hotly debated in Washington, and lawmakers are considering various proposals to regulate it. During the recent Senate hearing, Senator Claire McCaskill, Democrat of Missouri, said she found the technique troubling. “I understand that advertising supports the Internet, but I am a little spooked out,” Ms. McCaskill said of behavioral targeting. “This is creepy.”
  • being stalked by a pair of pants
  • “I don’t think that exposing all this detailed information you have about the customer is necessary,” said Alan Pearlstein, chief executive of Cross Pixel Media, a digital marketing agency. Mr. Pearlstein says he supports retargeting, but with more subtle ads that, for instance, could offer consumers a discount coupon if they return to an online store. “What is the benefit of freaking customers out?”
  •  
    Minority Report (movie)?
Ed Webb

New York City Rebuilt From Its Own Trash | Inhabitat - Green Design Will Save the World - 0 views

  • Terreform expects that with all the trash at the landfill and disposed of each year, they could remake seven entirely new Manhattan islands at full scale. Eventually, the purpose is to make no distinction between the city and the waste it generates.
Ed Webb

Objects Outpace New Human Subscribers to AT&T, Verizon - 0 views

  • Those machines could become co-participants in our social networks as their data comes online and is made available to programmers. Imagine your Facebook news feed: "Your sister Jenny changed her relationship status to 'in a relationship' and your toaster is using more electricity than it should be."
  • Every time there's major Internet of Things news, the need to discuss privacy in this sector grows stronger. That's the subject of a forthcoming post here on ReadWriteWeb
  •  
    The tone is almost shockingly optimistic and untroubled.
Ed Webb

SEX, BOMBS & BURGERS: Gmail Voice about future search, not free calls - 0 views

  • Here's why Google will beat Skype and every other phone company: to those other companies, it's still about phone calls and figuring out how to make money from them. But, because the actual cost of making a call over the internet is almost zero, Google can afford to swallow this rather incidental cost as a future investment toward its real business: search.
Ed Webb

Augmented Reality | Adbusters Culturejammer Headquarters - 0 views

  •  
    Is modern life rubbish?
Ed Webb

BlackBerry's Security Approach Leads to Theories of Secret Deals - NYTimes.com - 0 views

  • R.I.M. officials flatly denied last week that the company had cut deals with certain countries to grant authorities special access to the BlackBerry system. They also said R.I.M. would not compromise the security of its system. At the same time, R.I.M. says it complies with regulatory requirements around the world.
  • law-enforcement agencies in the United States had an advantage over their counterparts overseas because many of the most popular e-mail services — Gmail, Hotmail and Yahoo — are based here, and so are subject to court orders. That means the government can often see messages in unencrypted forms, even if sent from a BlackBerry
  • “R.I.M. could be technically correct that they are not giving up anything,” said Lee Tien, a senior staff lawyer at the Electronic Frontier Foundation, a San Francisco group that promotes civil liberties online. “But their systems are not necessarily more secure because there are other places for authorities to go to.” When China first allowed BlackBerry service in the last few years, sales were restricted to hand-held devices linked to enterprise servers within the country. Many security experts say Chinese security agencies have direct access to all data stored on those servers, which are often owned by government-controlled corporations.
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  • a recently changed Indian law that gives the government the power to intercept any “computer communication” without court order to carry out criminal investigations
Ed Webb

Tracking The Companies That Track You Online : NPR - 1 views

  • A visit to Dictionary.com resulted in 234 trackers being installed on our test computer, and only 11 of those were installed by Dictionary.com.
  • Every time I have a thought, I take an action online and Google it. So [online tracking] does build up these incredibly rich dossiers. One question is: Is knowing your name the right definition of anonymity? Right now, that is considered anonymous. If they don't know your name, they're not covered by laws that regulate personally identifiable information. And that's what the Federal Trade Commission is considering — that the definition of personal information should be expanded beyond name and Social Security number. Another thing that [online tracking] raises is sensitive information. So if you're looking at gay websites, then you're labeled as gay in some database somewhere and then you're followed around and sold on some exchange as gay, and you just may not want that to happen. So I feel like there are some categories that we as a society may not want collected: our political affiliation, our diseases, our income levels and many other things."
  • you can go to the websites of all of these tracking companies and ask them not to track you — which is absurd, because you'd have to know who they are. There is a list of all of them on the ad industry's webpage, and you can opt out of all of them at the same time. But one thing to know about tracking is they actually put a tracker on your computer saying don't track me. So you're opting in to being tracked for not being tracked
Ed Webb

BBC News - Cult of less: Living out of a hard drive - 0 views

  • The DJ has now replaced his bed with friends' couches, paper bills with online banking, and a record collection containing nearly 2,000 albums with an external hard drive with DJ software and nearly 13,000 MP3s
    • Ed Webb
       
      MP3s are convenient, of course, but they don't sound even half as good as vinyl. Seriously.
  • Mr Klein says the lifestyle can become loathsome because "you never know where you will sleep". And Mr Yurista says he frequently worries he may lose his new digital life to a hard drive crash or downed server. "You have to really make sure you have back-ups of your digital goods everywhere," he said.
  • like a house fire that rips through a family's prized possessions, when someone loses their digital goods to a computer crash, they can be devastated. Kelly Chessen, a 36-year-old former suicide hotline counsellor with a soothing voice and reassuring personality, is Drive Savers official "data crisis counsellor". Part-psychiatrist and part-tech enthusiast, Ms Chessen's role is to try to calm people down when they lose their digital possessions to failed drives. Ms Chessen says some people have gone as far as to threaten suicide over their lost digital possessions and data. "It's usually indirect threats like, 'I'm not sure what I'm going to do if I can't get the data back,' but sometimes it will be a direct threat such as, 'I may just have to end it if I can't get to the information',"
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  • Dr Sandberg believes we could be living on hard drives along with our digital possessions in the not too distant future, which would allow us to shed the trouble of owning a body. The concept is called "mind uploading", and it suggests that when our bodies age and begin to fail like a worn or snapped record, we may be able to continue living consciously inside a computer as our own virtual substitutes. "It's the idea that we can copy or transfer the information inside the brain into a form that can be run on the computer," said Dr Sandberg. He added: "That would mean that your consciousness or a combination of that would continue in the computer." Dr Sandberg says although it's just a theory now, researchers and engineers are working on super computers that could one day handle a map of all the networks of neurons and synapses in our brains - and that map could produce human consciousness outside of the body.
  • Mr Sutton is the founder of CultofLess.com, a website which has helped him sell or give away his possessions - apart from his laptop, an iPad, an Amazon Kindle, two external hard drives, a "few" articles of clothing and bed sheets for a mattress that was left in his newly rented apartment. This 21st-Century minimalist says he got rid of much of his clutter because he felt the ever-increasing number of available digital goods have provided adequate replacements for his former physical possessions
  • The tech-savvy Los Angeles "transplant" credits his external hard drives and online services like iTunes, Hulu, Flickr, Facebook, Skype and Google Maps for allowing him to lead a minimalist life.
  • - the internet has replaced my need for an address
Ed Webb

Artificial meat? Food for thought by 2050 | Environment | The Guardian - 0 views

  • even with new technologies such as genetic modification and nanotechnology, hundreds of millions of people may still go hungry owing to a combination of climate change, water shortages and increasing food consumption.
  • Many low-tech ways are considered to effectively increase yields, such as reducing the 30-40% food waste that occurs both in rich and poor countries. If developing countries had better storage facilities and supermarkets and consumers in rich countries bought only what they needed, there would be far more food available.
  • wo "wild cards" could transform global meat and milk production. "One is artificial meat, which is made in a giant vat, and the other is nanotechnology, which is expected to become more important as a vehicle for delivering medication to livestock."
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  • One of the gloomiest assessments comes from a team of British and South African economists who say that a vast effort must be made in agricultural research to create a new green revolution, but that seven multinational corporations, led by Monsanto, now dominate the global technology field.
  • a threat to the global commons in agricultural technology on which the green revolution has depended
  • Up to 70% of the energy needed to grow and supply food at present is fossil-fuel based which in turn contributes to climate change
  • The 21 papers published today in a special open access edition of the philosophical transactions of the royalsociety.org are part of a UK government Foresight study on the future of the global food industry. The final report will be published later this year in advance of the UN climate talks in Cancun, Mexico.
Ed Webb

Red Plenty by Francis Spufford: Science Fiction - 0 views

  • In the USSR writers of science fiction had the future as a semi-official responsibility.  Whatever they invented, they were expected to endorse the radiance to come.  But since the future, in Soviet SF as in every other kind, is a refraction of the present anyway, the scope was large for sly commentary on the present, and deniable ironisation of it on terms far freer than in realist Soviet literature, especially when the SF was being written by the brilliantly self-possessed Arkady and Boris Strugatsky.
Ed Webb

How the Google/Verizon proposal could kill the internet in 5 years - 0 views

  • Okay, hackers, it's time to use your powers for good.
    • Ed Webb
       
      Here's the cyberpunk response
  • The "public internet" is for the poor Pledging to keep the "public internet" neutral is great, but what happens when companies stop wanting to offer their services on it? Googlezon has the answer: In their proposal, they say that it's perfectly OK for companies and consumers to buy non-neutral, non-public "special services" online. If you're a media company that streams videogames, for example, your customers want a guarantee that the game won't stall out because of a crappy "public internet" connection. So you make your game available only to people with the special service "gamer package." Your customers pay you; you pay Googlezon; now there's a superfast connection for the privileged few with money to burn. And what happens when news websites start delivering their pretty pictures and infographics in 3D? Verizon has already suggested 3D is a perfect "special service" to deliver in a non-neutral way. In five years, the public internet is going to look boring and obsolete. Where's the 3D? Where are all the cool games and streaming viddies? The public internet? Yeah, that's just for poor people. But guess what's going to remain on the public net, the place where you go when you don't have money? Certainly there will be educational resources like Wikipedia. But mostly it's going to be advertisement-saturated free content from major entertainment companies. And of course there will be many opportunities to give your personal information to Facebook, or gamble away your non-existent savings on Zynga games. (Sorry - did I say gamble? I meant "pay for premium poker game content.") Put in brick-and-mortar terms: There won't be any produce markets on the public internet, but there will be plenty of liquor stores.
  • Googlezon will be a gatekeeper not just for new web services but also for content. The companies can choose to support services from any small business they like, and block others. Same goes for sites providing news or entertainment. Googlezon might make an agreement with the New York Times to load its pages faster than the Washington Post. And Googlezon might not load io9 at all, unless of course you're reading this blog via the Google Reader (as part of the "special service" package called "blogs and podcasts")
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  • the special "conservative service" package
  • if you access the internet via your Android phone (or other mobile device), there will be no public internet at all. Your access to the web will be determined by your carrier
  • A burning vision of the internet in 2016 The public internet is basically overrun with 4Chan-like social networks that run very slowly and are drenched in advertising and spyware. You can watch some TV on the public internet, if you're willing to wait through long "buffering" times and bad commercials. You can play casual games, especially if you want to fork over a few bucks. There's webmail, though sometimes all your saved messages disappear - for "guaranteed backups" you need to subscribe to the special mail service via Googlezon. Plus, the only way to get to the public internet is with an unwieldy laptop, which sucks. Most people go online with their mobiles. Anybody who wants to get access to games, movies, news, or other services online has to buy separate "special service" packages to make sure they run fast. Premium services guarantee you can watch movies on your Droid, or do your mail and calendaring on your Nexus SE234. An informal market in special service minutes springs up anywhere that people are too poor to get a mobile that does more than make phone calls. Ironically, the public internet is the least public place online: It's an antisocial space, a crumbling, unsupported legacy network, full of ads and graffiti. Googlezon has succeeded in creating a caste system in the online world, and the public is the lowest caste of all.
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