Group items tagged

"neuromarketing"

Currently there are three methodologies covered under the term neuromarketing: functional MRI, measuring skin temperature fluctuations, and utilizing Electroencephalography (EEG), which is the main technology currently used.

there has been little neuromarketing research published in peer-reviewed scientific journals, and there are too few publicly accessible data sets from controlled studies to demonstrate conclusively that buying behavior can be correlated with specific brain activity. "The major neuromarketing firms say that their client work demonstrates this, but none of this has been published in a way that the scientific community can critique it,"

Rating Characteristics 4 Exceptional. The blog post is focused and coherently integrates examples with explanations or analysis. The post demonstrates awareness of its own limitations or implications, and it considers multiple perspectives when appropriate. The entry reflects in-depth engagement with the topic. 3 Satisfactory. The blog post is reasonably focused, and explanations or analysis are mostly based on examples or other evidence. Fewer connections are made between ideas, and though new insights are offered, they are not fully developed. The post reflects moderate engagement with the topic. 2 Underdeveloped. The blog post is mostly description or summary, without consideration of alternative perspectives, and few connections are made between ideas. The post reflects passing engagement with the topic. 1 Limited. The blog post is unfocused, or simply rehashes previous comments, and displays no evidence of student engagement with the topic. 0 No Credit. The blog post is missing or consists of one or two disconnected sentences.

Climate change and population control can make for a politically explosive mix, as media mogul Ted Turner demonstrated Sunday when he urged world leaders to institute a global one-child policy to save the Earth’s environment.Mr. Turner spoke at a luncheon where economist Brian O’Neill from the U.S.’s National Center for Atmospheric Research unveiled his study on the impact of demographic trends on future greenhouse gas emission, a little-discussed subject given its political sensitivity.

fertility rights could be sold so that poor people could profit from their decision not to reproduce

Mary Robinson warned that radical prescriptions for population control would backfire, ensuring that the subject will remain off the agenda of international climate talks.“If we do it the wrong way, we can divide the world,” Ms. Robinson said. “A lot of people in the climate world could communicate this very badly.”

The effectiveness of psychographic targeting is one bet being made by an increasing number of media companies when it comes to interrupting your viewing experience with advertising messages.

“Across the board, articles that were in top emotional categories, such as love, sadness and fear, performed significantly better than articles that were not.”

ESPN and USA Today are also using psychographic rather than demographic targeting to sell to advertisers, including in ESPN’s case, the decision to not show you advertising at all if your team is losing.