Sci-Fi Author J.G. Ballard Predicts the Rise of Social Media (1977) | Open Culture - 0 views
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Ballard sci-fi sciencefiction dystopia socialmedia prediction
shared by Ed Webb on 31 Dec 18
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Ballard was a brilliant futurist and his dystopian novels and short stories anticipated the 80s cyberpunk of William Gibson, exploring with a twisted sense of humor what Jean Lyotard famously dubbed in 1979 The Postmodern Condition: a state of ideological, scientific, personal, and social disintegration under the reign of a technocratic, hypercapitalist, “computerized society.” Ballard had his own term for it: “media landscape,” and his dark visions of the future often correspond to the virtual world we inhabit today.
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Ballard made several disturbingly accurate predictions in interviews he gave over the decades (collected in a book titled Extreme Metaphors)
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he gave an interview to I-D magazine in which he predicted the internet as “invisible streams of data pulsing down lines to produce an invisible loom of world commerce and information.” This may not seem especially prescient (see, for example, E.M. Forster’s 1909 “The Machine Stops” for a chilling futuristic scenario much further ahead of its time). But Ballard went on to describe in detail the rise of the Youtube celebrity: Every home will be transformed into its own TV studio. We'll all be simultaneously actor, director and screenwriter in our own soap opera. People will start screening themselves. They will become their own TV programmes.
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ten years earlier, in an essay for Vogue, he described in detail the spread of social media and its totalizing effects on our lives. In the technological future, he wrote, “each of us will be both star and supporting player.” Every one of our actions during the day, across the entire spectrum of domestic life, will be instantly recorded on video-tape. In the evening we will sit back to scan the rushes, selected by a computer trained to pick out only our best profiles, our wittiest dialogue, our most affecting expressions filmed through the kindest filters, and then stitch these together into a heightened re-enactment of the day. Regardless of our place in the family pecking order, each of us within the privacy of our own rooms will be the star in a continually unfolding domestic saga, with parents, husbands, wives and children demoted to an appropriate supporting role.
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this description almost perfectly captures the behavior of the average user of Facebook, Instagram, etc.
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Ballard wrote a 1977 short story called “The Intensive Care Unit,” in which—writes the site Ballardian---“ordinances are in place to prevent people from meeting in person. All interaction is mediated through personal cameras and TV screens.”
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“Now everybody can document themselves in a way that was inconceivable 30, 40, 50 years ago,” Ballard notes, “I think this reflects a tremendous hunger among people for ‘reality’—for ordinary reality. It’s very difficult to find the ‘real,’ because the environment is totally manufactured.” Like Jean Baudrillard, another prescient theorist of postmodernity, Ballard saw this loss of the "real" coming many decades ago. As he told I-D in 1987, “in the media landscape it’s almost impossible to separate fact from fiction.”