Another technique that Twine uses is graph analysis. This idea, explains Spivack, is similar to the thinking behind the "social graph" that Mark Zuckerberg, the founder of Facebook, extols: connections between people exist in the real world, and online social-networking tools simply collect those connections and make them visible. In the same way, Spivack says, Twine helps make the connections between people and their information more accessible. When data is tagged, it essentially becomes a node in a network. The connections that each node has to other nodes (which could be other data, people, places, organizations, projects, events, et cetera) depend on their tags and the statistical relevance they have to the tags of other nodes. This is how Twine determines relevance when a person searches through his or her information. The farther away a node is, the less relevant it is to a user's search