When people paint a picture of a great outcome, they’re not trying “to persuade people to do something important.” They’re trying to “positively influence them” to get them to a better place.
Imagine the intentional focus you would bring to crossing a rushing creek. Each stepping-stone is different in shape, each distance uneven and unpredictable, requiring you to tread with all senses intact. The simple act of traversing water on stones is an extraordinary exercise in concentration.