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Like all search operators, the advanced site is not connected with the Google algorithm. As a result, it’s doesn’t offer any insight related to the search algorithm.

In almost all cases, Google is able to recognize that the two sets of structured data relate to the same product. They will simply use the most correct and complete version of the product in their data analysis and ignore the others.

A redirect from one page to an entirely different page will result in no PageRank being passed and will be considered a soft 404.

the 301 redirect will pass 100% PageRank only if the redirect was a redirect to a new page that closely matched the topic of the old page.

Is there any link equity loss from redirect chains?

I’m not saying every site should nuke or replace their long descriptions and I’ll cover the various nuances in this post. But, I do think every site owner should review their category page content, understand what real users want to see, provide the best experience possible

removing 30% of the description content from the original implementation clearly didn’t hurt those pages long-term. Actually, the description content was better for users with more relevant information.

the site’s search visibility surge with the July 2021 core update. So, clearly those new, shorter category descriptions aren’t hurting the site or rankings for those pages.

a competing site won’t accidentally be referenced within your featured snippet. Instead, the new iteration (which has now launched in the US as of around September 8th in 2021) will only ever show either Wikipedia or internal pages from your own site.

Keyword clustering is powerful. The graph below shows one article’s journey in Google SERPs. It ranks for 50 clustered keywords and includes questions from PAA. This article quickly achieved a featured snippet, image rankings, 9.37k clicks, 68.9k impressions, 13.6% CTR and an average of six minutes spent on the page. Oh, and this was achieved before a single website back-linked directly to the article.

In this case, we concluded that there is a ranking boost, but the boost does not necessarily continue if you keep getting more reviews.

You benefit when this setting is ON because Analytics data can be used to help build better tools and provide guidance that can help your marketing and analysis efforts. Benchmarking data lets you know where you stand in your industry and contributes to research analyses that uncover important market trends, like year-over-year increase in mobile traffic.