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A. Create a landing page with dedicated content, letting the users know that the info is not available anymore on that page, but they can access similar data in some other place.   B. 301 redirect – is the best way to ensure that users and search engines are directed to a page with correct info. A 301 redirect is a permanent one which passes the link juice and equity to the redirected page.

Archives such as Wayback Machine or Warrick can help you recover the original content

when you link using images, make sure those images at least have some alt text on them. He said this would "to kind of give us the anchor text" for that link.

Google does take action to prevent links like these from affecting our search results, even without the re-nofollow. Links that are nofollowed do have a benefit outside of search, they are essentially called ads, he said.

Can it be problematic if our https site links out to non-https external sources in our content (or they were http at the time but 301'd to https

No, that's fine from an SEO point of view. From a security POV linking directly to the HTTPS version when it exists is better, but sometimes HSTS helps. For embedding (images, iframes), you need to use HTTPS

Shopify stores generally score 20 or less on Google’s mobile PageSpeed Insights, with first contentful paint taking about 3.5 seconds, he added

Duplicate product pages are also a facet of Shopify. As an inherent characteristic of the framework Shopify is built on, category pages link to duplicate product pages, and although they do canonical back to the correct landing page, this may dilute link equity and make it more difficult for search engines to determine which page from their index they should favor.

“The reason this is just a bit riskier . . . is you’re setting up your entire website architecture around duplicate pages,” said Long, “Basically, every single category page on the site . . . is going to push internal links to duplicate product pages, but all of the product pages that are getting internal links technically aren’t eligible to rank in the search engines.” A solution for this does exist, you can read about it in our guide to technical SEO for Shopify.

If you feel the link is a bad link then I'd disavow the link. I'd see if you can see the page linking to you via Google cache or via archive.org

Hreflang URLs must be crawlable and indexable and therefore non-200 URLs are treated as errors, and ignored by the search engines.

This is optional, and not necessarily an error or issue.

Unsafe Cross-Origin Links – This shows any pages that link to external websites using the target=”_blank” attribute (to open in a new tab), without using rel=”noopener” (or rel=”noreferrer”) at the same time. Using target=”_blank” alone leaves those pages exposed to both security and performance issues.

think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

Another example to be clearer, you have an image a domain.com/image.jpg and someone links directly to that image. That image is embedded on domain.com/pageA.html. Google is saying that domain.com/pageA.html won't get a ranking benefit because there is a link to domain.com/image.jpg.

Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover's content policies. No special tags or structured data are required.

Monitor your performance on Discover

Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness. 

The Stanford Persuasive Technology Lab compiled 10 guidelines for building web credibility based on three-year research with over 4,500 participants. Make it easy to verify the accuracy of the information on your site. Show that there’s a real organization behind your site. Highlight the expertise in your organization and in the content and services you provide. Show that honest and trustworthy people stand behind your site. Make it easy to contact you. Design your site so it looks professional (or is appropriate for your purpose). Make your site easy to use – and useful. Update your site’s content often (at least show it’s been reviewed recently). Use restraint with any promotional content (e.g., ads, offers). Avoid errors of all types, no matter how small they seem. – Stanford Web Credibility Research If the above doesn’t scream, “Be a human, care about your users and your website experience,” I don’t know what does.

Experience is especially important in a digital world moving toward generative AI content

Janet discusses a tool Bing has in its Webmaster tools that lets you see the types of links that point into you, and lets you look at their value, so you can go after similar links.