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P2 - The Google Page Experience Update: User experience to become a Google ranking factor - 0 views

searchengineland.com/a-google-ranking-factor-335252 SEM & other tools seo usability & CRO site code & design
shared by Rob Laporte on 17 Jun 20 - No Cached
  • What it all looks like. When you group these all together, you get this page experience name for all these elements. Google said page experience specifically is not a ranking score, but rather, each element within has its own weights and rankings in the overall Google ranking algorithm.
  • This will go live sometime in 2021, Google promised to give six-months notice
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Rendering SEO manifesto - why JavaScript SEO is not enough | Onely Blog - 0 views

www.onely.com/...rendering-seo-manifesto site code & design SEM & other tools seo
shared by Rob Laporte on 05 Aug 20 - No Cached
  • Indexing your content is not a given anymore – you need to earn your place in Google’s index. And it seems to be getting harder over time.
  • Looking at the screenshot above, we can clearly see that the increase in JavaScript indexing came with a price. HTML indexing declined and this is why so many webmasters reported seeing a decline in the number of their pages indexed.
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Tracking Your Data Studio Dashboards in Google Analytics - ClickInsight - 0 views

www.clickinsight.ca/...-report-usage-google-analytics roi planning SEM & other tools
shared by jack_fox on 05 Aug 20 - No Cached
  • Just as you would use analytics to optimize your webpages, you can do the same for your reports and dashboards. In fact, Data Studio has a built-in capability for tracking report usage in Google Analytics.
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Removals Tool - Search Console Help - 0 views

support.google.com/...9689846 seo
shared by jack_fox on 04 Jun 20 - No Cached
  • Use this feature as the first step in permanently blocking a page from Google Search results
  • jack_fox on 04 Jun 20
     
    "Use this feature as the first step in permanently blocking a page from Google Search results"
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G Suite News - the latest updates and news stories | G Suite Tips - 0 views

gsuitetips.com/news SEM & other tools
shared by Rob Laporte on 11 Jun 20 - No Cached
  • Rob Laporte on 11 Jun 20
     
    " 5 GOOGLE DOCS ADD-ONS YOU SHOULD TRY IN 2020 G Suite Marketplace gives you access to add-ons that can make your life easier. Most G Suite add-ons are created by third-party developers and can connect to apps such as Docs, Sheets, Slides, and Forms. "
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FAQ: Google's Popular Products and how to increase your organic product visibility - 0 views

searchengineland.com/-products-google-search-332880 seo ppc site code & design local & mobile marketing
shared by Rob Laporte on 30 Jun 20 - No Cached
  • With greater competition coming from marketplaces like Amazon, Google is adding more product discovery features to its search results pages.Here is everything you need to know about Google’s Popular Products section.
  • For now, this feature is only available for apparel and fashion products.
  • The Popular Products feature relies on tools you may already be using for your Shopping campaigns and rich results: product feeds and product schema.
  • ...1 more annotation...
  • Can I measure traffic from Popular Products?
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Seeing duplicate product data in Google's Structured Data Testing Tool - Ilana Davis - 0 views

www.ilanadavis.com/...duplicate-structured-data seo
shared by jack_fox on 03 Nov 21 - No Cached
  • In almost all cases, Google is able to recognize that the two sets of structured data relate to the same product. They will simply use the most correct and complete version of the product in their data analysis and ignore the others.
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Passage indexing is likely more important than you think - 0 views

www.slideshare.net/...-more-important-than-you-think seo
shared by jack_fox on 12 Aug 21 - No Cached
  • Sub-topics + intents + tasks
  • Your page is NOT ranked independently 218. Your page is judged for the ‘added value / diversity’ it can bring to a mix of results ALREADY deemed relevant
  • Since meeting the needs of under-specified queries requires broad coverage 223. You will be judged on “How many of the intents of this under- specified query do you meet?”
  • ...4 more annotations...
  • Always think “Where is the information gain beyond what is already in this site?”
  • Don’t just add more content 236. Think… Are we bringing a new perspective? Is the page substantively different to what we already have Does this page meet another aspect of information need / different intent? Does this page substantively bring another type of media into the mix? Don’t try to be the same as what is already ranking… do something more / different
  • Bring a new perspective THOUGHT LEADERSHIP NEW DATA DRIVEN REFRESHING PERSPECTIVES INTERACTIVE TOOLS ADDITIONAL FEATURES IN YOUR CONTENT WHICH OTHERS DON’T HAVE?
  • Improving informational content Add semantic headings Connect up topics via ‘relatedness’ Learn to structure content properly Inverted pyramid approach to web content Avoid verbosity Move’ and ‘prune’ with caution Don’t ‘prune’ away your semantic ‘relatedness’
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How to plan SEO content that actually ranks - 0 views

searchengineland.com/ent-that-actually-ranks-351054 seo
shared by jack_fox on 12 Nov 21 - No Cached
  • The more deeply you understand your personas and the more detailed your insights, the more comprehensive and accurate your list of seed keywords will be.” All of your target keywords in the research process stem from these personas.
  • basic persona questions you need to answer include what their industry is, how big their department within their company is and what tools they need to do their jobs.
  • You can also group keywords by theme (as opposed to persona) and sum up how much search volume you’re targeting for each theme.
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Google: How Long it Takes for Disavow File to Affect Rankings - 0 views

www.searchenginejournal.com/...426211 seo
shared by jack_fox on 09 Nov 21 - No Cached
  • Mueller next reassured the publisher (as he has many other times) that the disavow tool doesn’t need to be used for random links that are discovered.
  • this particular case, where you’re saying you submitted a disavow file and then the ranking dropped or the visibility dropped, especially a few days later, I would assume that that is not related.
  • this is a process that happens incrementally over a period of time where I would expect it would have an effect over the course of… I don’t know… maybe three, four, five, six months …kind of step by step going in that direction.
  • jack_fox on 09 Nov 21
     
    " "
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(1) Google Search Central on Twitter: "A few Google Search Console users reported that ... - 0 views

twitter.com/...1447531448278437895 seo
shared by jack_fox on 18 Oct 21 - No Cached
  • the Index Coverage report data is refreshed at a different (and slower) rate than the URL Inspection. The results shown in URL Inspection are more recent, and should be taken as authoritative when they conflict with the Index Coverage report.
  • jack_fox on 18 Oct 21
     
    "the Index Coverage report data is refreshed at a different (and slower) rate than the URL Inspection. The results shown in URL Inspection are more recent, and should be taken as authoritative when they conflict with the Index Coverage report."
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Microsoft Bing's Shopify integration now live with buy now - 0 views

searchengineland.com/n-now-live-with-buy-now-377804 seo SEM & other tools
shared by Rob Laporte on 27 Jan 22 - No Cached
  • Rob Laporte on 27 Jan 22
     
    "Microsoft Bing's Shopify integration now live with buy now"
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