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5-Step Plan For Success With Google Q & A - GatherUp - 0 views

  • It only takes ONE vote for a question to be eligible to show on the front page of your brand search or in local search results — and it just takes one vote for an answer to that question to do the same. Thus, the system is vulnerable to gaming and competitors up-voting questions or answers that could negatively impact a business.
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What Happened When I Removed My Google My Business Listing - Bill Hartzer - 0 views

  • website has seen no ill effects by doing it. In fact, I’m seeing a lift in traffic to the site, as well as better search engine rankings overall
  • If Google knows and understand my business location (the location of my business), then there’s a chance that I would (or my site would) only show up for keywords when users near me searched for a keyword.
  • Ticketstub.com removed their GMB listing and traffic eventually came back because they no longer was seen as a “local business”.
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  • I’ve actually checked the Google Knowledge Graph data (you can query the KG via the API) and while a GMB listing will give the business a /g/ ID, it isn’t a part of the Knowledge Graph. So there is no entity so to speak–there are other, better ways to get a Knowledge Graph entry for your business, so in my opinion a GMB listing doesn’t give that business any increased “authority” so to speak.
  • If the site had traffic from searches, at any time, ranking for “cityname keyword” then there would have been the possibility that the site would lose traffic
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Update your Google knowledge panel - Knowledge Panel Help - 0 views

  • For multiple suggestions, submit feedback for each item separately.
  • n the response box that opens, write a short description that includes the following: Clearly state your suggested change. Explain why your suggestion is correct and should replace the existing content. Include a publicly accessible URL that confirms your suggested change.
  • Some parts of the knowledge panel can't be changed, such as: Subtitle Wikipedia snippet Images other than the main image The "People also search for" section
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  • Not all available stats will appear in the knowledge panel.
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Google My Business Tracking - How To Track GMB Traffic Data - 1 views

  • GMB Listings Convert Very Well Along with a high click through rate, Google My Business listings have a very high conversion rate.  I have seen conversion rates as high as 16.40%, but on average,  somewhere around the 6% range is more common. This shows that Google My Business listings are extremely valuable if you are showing up in the local pack from both a click through but as well as a conversion standpoint.  If you are a company who worries about leads and have a focus on converting site traffic, Google My Business is one of the best avenues for local lead generation.
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Is Google Sunsetting the Local Finder in Favor of Google Maps? - 0 views

  • Google, in their recent positioning of Maps as both a better local discovery and social play, may be trying to grease the skids of Maps ascendancy by directing more traffic to that subdomain.
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How Does the Local Algorithm Work? - Whiteboard Friday - Moz - 0 views

  • there are a couple of tools that will actually let you see results based on geo coordinates, which is really cool and very accurate. Those tools include the Local Falcon, and there is a Chrome extension which is 100% free, that you can put in your browser, called GS Location Changer.
    • jack_fox
       
      I will try out the free Chrome extension on our next local SEO Tier 2-3 job
  • these two levels, depending on what industry you are working in, it's really important to know which level you need to be looking at. If you work with lawyers, for example, zip code level is usually good enough.
  • if you work with dentists or restaurants, let's say, you really need to be looking at geo coordinate levels. We have seen lots of cases where we will scan a specific keyword using these two tools, and depending on where in that zip code we are, we see completely different three-packs
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  • Generally speaking, if you're on a computer, they know what zip code you're in, and they'll list that at the bottom.
  • we've pretty much almost always seen a positive impact by switching to the homepage, even if that homepage is not relevant at all.
  • a Moz whitepaper that they did recently, where they found that only 8% of local pack listings had their website also appearing in the organic search results below.
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How Does the Local Algorithm Work? - Whiteboard Friday - Moz - 0 views

  • But there are a couple of tools that will actually let you see results based on geo coordinates, which is really cool and very accurate. Those tools include the Local Falcon, and there is a Chrome extension which is 100% free, that you can put in your browser, called GS Location Changer. I use this all the time in an incognito browser if I want to just see what search results look like from a very, very specific location. Now these two levels, depending on what industry you are working in, it's really important to know which level you need to be looking at. If you work with lawyers, for example, zip code level is usually good enough.
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An Agency Workflow for Google My Business Dead Ends - Moz - 0 views

  • Client contracts that are radically honest about the nature of GoogleClient management that sets correct expectations about the nature of GoogleA documented process for seeking clarity when unusual client scenarios ariseAgency openness to experimentation, failure, and on-going learningRegular monitoring for new Google developments and changes
  • be sure you are continuing to keep tabs on any particularly aggravating dead ends in case solutions emerge in future.
  • Google has apparently changed the rules for front facing departments within a company. No longer allowed to share the same physical address.
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  • take it directly to Google in private. You have a variety of options for doing so, including: Phone support at (844) 491-9665Chat support Twitter support
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How to Get a Customer to Edit Their Negative Review - Moz - 0 views

  • 70 percent mentioned poor service/rude service rectified by a second experience in which staff demonstrated caring.64 percent mentioned the owner/manager/staff proactively, directly reached out to the customer with a remedy.32 percent mentioned item replaced or job re-done for free.20 percent mentioned customer decided to give a business a second chance on their own and was better-pleased by a second experience.
  • 57 percent of consumer complaints revolve around customer service and employee behavior
  • Proactive outreach is your negative review repair kit
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Limited Google My Business functionality due to COVID-19 - Google My Business Help - 0 views

  • New reviews, review replies, and new Q&A will be unavailable during this time.
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The January 2020 Core Update: Affiliate Sites, Pet Health, Trust Issues and Spam likely... - 0 views

  • Affiliate sites that did not properly disclose their affiliate links may have been affected.Truly excellent content appears to have been rewarded.Several elements of trust, as outlined in the Quality Raters’ Guidelines (QRG) were possibly reassessed.
  • A lot of ultra-spammy content may have been deindexed.
  • we believe that if something is outlined in the QRG, it means that Google is either measuring this algorithmically, or they want to be able to measure it algorithmically.
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  • some examples of things that we noticed on affiliate sites that saw improvements in overall keyword rankings with this update:Plain text to make it clear that the user is clicking on a link to take them to a sales page. Example: When I make this recipe, I love to use this blender which you can buy on Amazon.
  • Using an official widget from your affiliate partners.
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New local SERP live in Europe - Search Engine Land - 0 views

  • In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France – if not already throughout Europe.
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Does the Service Area in Google My Business Impact Ranking? - Sterling Sky Inc - 0 views

  • The service area does not currently impact ranking for SAB’s. This means that you need to get creative to grow your business with GMB outside of your physical city. Ranking factors are in a constant state of change so this all may change one day
  • If moving isn’t an option, I would focus on optimizing the website, and the GMB landing page in particular, for long-tail search terms. Onsite optimization has a direct impact on local pack/finder rankings and long-tail keywords, which are less competitive.
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