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301 Redirects: Absolute vs Relative Links - 0 views

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    Generally, use absolute
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Does Google Look At Keywords In Long Titles? - 0 views

  • Let's not forget that Google recently confirmed showing longer snippets for the description part of the search listings. Would this translate to longer titles and clickable links? Who knows - it would not surprise me to see this.
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Social Media Links and SEO -- Spam Ye Not! - Search Engine Watch (SEW) - 0 views

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    impact
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Social Media - Google takes on Facebook - Internet Retailer - 0 views

  • Google+ will test whether the search giant can reach some of the 157.2 million consumers who accessed Facebook in May, according to web measurement firm comScore Inc. Those consumers are particularly valuable because they looked at 103 billion pages and spent an average of 375 minutes on the site. Consumers on Google sites, which includes YouTube, viewed 46.3 billion pages and spent 231 minutes on those sites. That helps explain how Facebook has been able to garner nearly one in three online display ads on the web, according to a recent comScore report.
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What Separates Great Linkbait from Mediocre? | WebGeek - 0 views

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    Excellent article on what linkbait is, and how to produce it.
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Image Alt Text Vs. Image Title : What's the Difference? - 1 views

  • Image Alt Text Vs. Image Title : What’s the Difference? May 19th, 2008 by Ann Smarty | 5 Comments search_engine399:http://www.searchenginejournal.com/image-alt-text-vs-image-title-whats-the-difference/6930/Buzz up! submit_url = "http://www.searchenginejournal.com/image-alt-text-vs-image-title-whats-the-difference/6930/"; Most webmasters don’t see any difference between image alt text and title mostly keeping them the same. A great discussion over at Google Webmaster Groups provides an exhaustive information on the differences between an image Alt attribute and an image title and standard recommendations of how to use them. Alt text is meant to be an alternative information source for those people who have chosen to disable images in their browsers and those user agents that are simply unable to “see” the images. It should describe what the image is about and get those visitors interested to see it. Without an alt text an image will be displayed as an empty icon: In Internet Explorer Alt text also pops up when you hover over an image. Last year Google officially confirmed that it mainly focuses on an alt text when trying to understand what an image is about. Image title (and the element name speaks for itself) should provide additional information and follow the rules of the regular title: it should be relevant, short, catchy and concise (a title “offers advisory information about the element for which it is set“). In FireFox and Opera it pops up when you hover over an image: So based on the above, we can discuss how to properly handle them: the both tags are primarily meant for visitors (though alt text seems more important for crawlers) - so provide explicit information on an image to encourage them to view it or get them interested. include your main keywords in both of them but keep them different. Keyword stuffing in Alt text and Title is still keyword stuffing, so keep them relevant and meaningful. Another good point to take into consideration: According to Aaron Wall, alt text is crucially important when used for a sitewide header banner.
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Are 5 Sites Better than One? - Search Engine Watch (SEW) - 0 views

  • Consider Dedicated Hosting If you're using shared hosting for all of your sites, and you link them together, it's imperative you move each site to its own dedicated hosting. If you're not sure if you're using shared hosting or how your sites are configured, check out who else is on your IP with a tool like this one at Axandra.com. Shared hosting is traceable, and Google knows you own all of those sites – so they're going to either "ding" all of them, or only give one site credence in their results. In the scenario above with the bed and breakfasts, just putting each site on its own dedicated hosting set up sent the newer site from page five to bottom of page one in about three months. If you must interlink your sites, and you want to continue to do so, make sure you arrange your hosting correctly. So we learned that having multiple sites isn't a bad thing, if you've set them up correctly. Consider also the time and marketing investment five sites involves versus one site. You have to weigh the benefits of having five against the cost and judge for yourself. I certainly can't guarantee this will solve all of your problems, but it worked for me and I definitely think if you're working on more than one site in a niche or location, you should consider trying out this technique.
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Official Google Webmaster Central Blog: More on 404 - 0 views

  • Have you guys seen any good 404s?Yes, we have! (Confession: no one asked us this question, but few things are as fun to discuss as response codes. :) We've put together a list of some of our favorite 404 pages. If you have more 404-related questions, let us know, and thanks for joining us for 404 week!http://www.metrokitchen.com/nice-404-page"If you're looking for an item that's no longer stocked (as I was), this makes it really easy to find an alternative."-Riona, domestigeekhttp://www.comedycentral.com/another-404"Blame the robot monkeys"-Reid, tells really bad jokeshttp://www.splicemusic.com/and-another"Boost your 'Time on site' metrics with a 404 page like this."-Susan, dabbler in music and Analyticshttp://www.treachery.net/wow-more-404s"It's not reassuring, but it's definitive."-Jonathan, has trained actual spiders to build websites, ants handle the 404shttp://www.apple.com/iPhone4g"Good with respect to usability."http://thcnet.net/lost-in-a-forest"At least there's a mailbox."-JohnMu, adventuroushttp://lookitsme.co.uk/404"It's pretty cute. :)"-Jessica, likes cute thingshttp://www.orangecoat.com/a-404-page.html"Flow charts rule."-Sahala, internet travellerhttp://icanhascheezburger.com/iz-404-page"I can has useful links and even e-mail address for questions! But they could have added 'OH NOES! IZ MISSING PAGE! MAYBE TIPO OR BROKN LINKZ?' so folks'd know what's up."-Adam, lindy hop geek
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Google Openly Profiles SEOs As Criminals - 2 views

  • If we can stop talking about nofollow and PageRank sculpting for a second, maybe we can openly talk about the bigger story of last week’s SMX Advanced. The one that has to do with Matt Cutts taking the stage during the You&A and openly stating that Google profiles SEOs like common criminals. I was naïve in my youth. I’d read blog posts that accused Google of “having it out” for SEOs and laugh. There’d be rants about how Google was stricter on sites that were clearly touched by an SEO and how SEOs were dumb for “self-identifying” with attributes like nofollow. At the time, I thought these people were insane. Now I know they were right. Google does profile SEOs. They’re identified as “high risk” and so are all of their associated projects.
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    Interesting...further strengthens the position that "content is King" and we should continue to encourage clients in that direction. Value to the audience first, play nice with the search engines second.
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