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Has AI changed SEO for better or worse? - 0 views

searchengineland.com/hanged-seo-better-worse-395240 seo AI_GPT SEM Industry
shared by Rob Laporte on 19 May 23 - No Cached
  • One of the most significant impacts of AI on SEO is personalized search results.
  • AI algorithms can understand natural language queries and provide accurate results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech.
  • AI-powered predictive analytics can help businesses identify trends and predict future outcomes
  • ...1 more annotation...
  • One of the most significant issues is the potential loss of control over search rankings and referral traffic.
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Google Optimize Sunset - Optimize Resource Hub - 0 views

support.google.com/...12979939 usability & CRO SEM & other tools
shared by Rob Laporte on 09 Mar 23 - No Cached
  • September 30, 2023.
  • we are collaborating on integrations with the following A/B testing providers (listed in alphabetical order): AB Tasty Optimizely VWO We will make our APIs publicly available so anyone can integrate their A/B testing tool with Google Analytics in the coming months.
  • We encourage all users to download their historical data from within the Optimize user interface before September 30, 2023.
  • ...1 more annotation...
  • Firebase A/B Testing will not be impacted by the Google Optimize sunset.
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The rise of the position-less marketer - 0 views

searchengineland.com/-position-less-marketer-438404 SEM Industry ai
shared by jack_fox on 21 Mar 24 - No Cached
  • jack_fox on 21 Mar 24
     
    AI-Based marketers: These AI-based marketers are position-less marketers. They embody adaptability, innovation, analytics and creativity. They readily embrace AI, leverage data-driven insights and welcome change to remain at the forefront of marketing evolution. Rules-based marketers (legacy): Representing traditionalism, these marketers adhere strictly to established rules, past practices and control-focused approaches. They are hesitant to adopt AI, preferring the comfort of familiar methods and routines.
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