Search Force SEM Platform Now Supports Image Ads
SearchForce, a company whose platform consolidates bid optimization, campaign management and reporting, has incorporated support for content-rich image ads. The company claims it is the first search engine marketing and bid optimization firm to do so.
Users can now decide the specific placement of image ads within Google's AdWords network. They can also optimize bids, track conversions and view reporting on them.
According to SearchForce, image ads remain lamentably little-used because of lack of visibility, awareness about location of placement, and the inability to clearly associate ROI to spend.
Apart from the support of image ads, its platform also enables users to segment keywords by performance and automate multiple programs. In May, the company launched a new profit algorithm that enables clients to quickly adjust bids based on quality, seasonality and day of the week patterns.
A recent Hitwise report found that, while marketing dollars are increasingly moving online, search advertising has taken a blow as a result of the recession.