The changing distribution of middle star reviews means that it’s more critical than ever for businesses to create a review program to solicit a larger volume of reviews from people who may not have thought to leave one before.
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What is an exact match domain (EMD) and how can you safely use one? | Search Engine Watch - 0 views
4 local review trends to watch in 2021 - 0 views
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BrightLocal’s 2020 edition of their annual survey to over 1,000 users in the US, 79% of consumers say they trust online reviews as much as personal recommendations from friends or family. However, if we look at the overall trend, we can see that 10% fewer respondents trust online reviews compared to 2014.
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Users are more web-savvy than ever, and they can tell when there are suspicious patterns in reviews–like when a business has all 5-star reviews that were submitted all within the same time period. However, it also means that consumers can sort through potentially negative or fake reviews as one-offs when one or two individuals were perhaps having a bad day and took it out on your business.
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Making visual content more useful in Search - 0 views
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we’ll also show more context around images, including captions that show you the title of the webpage where each image is published. This is critical to help you understand the page behind the image.
When Choosing Marketing Channels, Visualize the Curve | SparkToro - 0 views
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a dangerous myth running around the entrepreneurial, small business, and marketing worlds perpetuating the idea that you can take a small/new brand and profitably, reliably acquire customers through either content+SEO or ads alone. Don’t get me wrong: it’s not impossible.
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if they invest in content+SEO without any existing coverage, traction, brand awareness, or audience, the odds of getting visitors to see that content, or Google to rank it, are vanishingly small.
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As you build up a marketing engine, earn traction, grow your brand, and build audiences that know you, like you, and prefer you when they see your ads/content/website/name, both ads and content tend to work better. That’s because the major platforms reward brands that earn higher-than-average engagement (in organic results and ads) with higher rankings, lower costs-per-click, and more visibility.
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"a dangerous myth running around the entrepreneurial, small business, and marketing worlds perpetuating the idea that you can take a small/new brand and profitably, reliably acquire customers through either content+SEO or ads alone. Don't get me wrong: it's not impossible. "
How to Trigger a Personal Knowledge Panel in Google - 0 views
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Correcting those you control is the foundation (think strings and sticky tape), but getting independent parties to add credence is key to joining the dots in such a way that they don’t break.
404 (Page Not Found) errors - Search Console Help - 0 views
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Many (most?) 404 errors are not worth fixing because 404s don't harm your site's indexing or ranking.
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Don't create fake content, redirect to your homepage, or use robots.txt to block 404s—all of these things make it harder for us to recognize your site’s structure and process it properly.
How to Setup an SEO-Friendly Website Architecture - 0 views
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Sitelinks are a bonus benefit that you get from a strong site architecture. There’s no structured data markup for sitelinks. They happen automatically when your site is authoritative and interlinked.
PPC Statistics 2018 - Google AdWords Trends and Stats | WordLead - 0 views
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People who visit a website after clicking on a PPC ad are 50 percent more likely to make a purchase compared to visitors who clicked on an organic search result
Sitemaps & SEO: Are Sitemaps Still Important for SEO in 2019? - 0 views
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<loc> and <lastmod>. These two tags are very important, so make sure you add them to your sitemap!
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You can differentiate via the user agent and show an HTML sitemap instead if a real person visits the page. Yoast SEO already does this. Visiting a /sitemap_index.xml file on a WordPress website will return an HTML sitemap, while hitting CTRL + U to view the source will return the actual XML sitemap.
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Google limits that to only 10MB so make sure your file doesn’t have more than 50,000 URLs and 10MB
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Introduction to robots.txt - Search Console Help - 0 views
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"wix hide page from search engines"
What is your strategy to keep your xml sitemap up-to-date on a large ever changing website / forum? : SEO - 0 views
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Automate it on your backend (generate the files based on your local database). That way you can ping sitemap files immediately when something changes, and you have an exact last-modification date. Don't crawl your own site, Google already does that.
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Wordpress sitemaps generators tend to do this across the board, since they have access to the site's database directly. There are various of those out there, some of them are integrated into more general plugins too
Google Online Security Blog: No More Mixed Messages About HTTPS - 1 views
Official Google Webmaster Central Blog [EN]: New reporting for Products Results in Search Console - 0 views
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"Product rich results"
Big SEO - A Reddit Community for SEOs - 0 views
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If you feel the link is a bad link then I'd disavow the link. I'd see if you can see the page linking to you via Google cache or via archive.org
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