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A business with two to three locations should want a branded Knowledge Graph result to appear nationwide, and both the branded and local to appear around the regions where the business locations are

Some local businesses with one location have a strong brand presence, and Google actually has a hybrid Knowledge Graph panel result for this. It combines features of the both the brand and local panel.

Google asserts that crawl budget does not impact sites with less than a few thousand pages.

Focusing too much or solely on organic will present long-term growth roadblocks as local organic real estate continues to disappear and become more volatile

A typical unified local SERP campaign will include: Optimized GMB listing

Online reputation strategy (responding to reviews is just as important as gaining new ones) Google Local Services Ads (if applicable) Geo-focused PPC strategy (see below – use PPC to supplement organic visibility) Retargeting (GDN, YouTube, social channels) Local link building (referral traffic is going to be the new DA) Aggregated reporting Citations and NAP consistency

For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google+ local, Trip Advisor, and more. Express Update Neustar Localeze My Business Listing Manager Factual

there are a couple of tools that will actually let you see results based on geo coordinates, which is really cool and very accurate. Those tools include the Local Falcon, and there is a Chrome extension which is 100% free, that you can put in your browser, called GS Location Changer.

these two levels, depending on what industry you are working in, it's really important to know which level you need to be looking at. If you work with lawyers, for example, zip code level is usually good enough.

if you work with dentists or restaurants, let's say, you really need to be looking at geo coordinate levels. We have seen lots of cases where we will scan a specific keyword using these two tools, and depending on where in that zip code we are, we see completely different three-packs

Digital agencies are incredibly hard to sell; to do so, you need to have streamlined your process as much as possible

12-month net profit average and then times that by a multiple. Typically, a multiple will range between 20–50x of the 12-month average net profit for healthy, profitable online businesses. As you get closer to 50x you have to be able to show your business is growing in a BIG way month over month and that your business is truly defensible

EBITDA, which stands for earnings before interest, tax, depreciation, and amortization.

Investing in creating images and optimizing for image search may be one of the largest areas of potential that you have available.

It is always best practice to provide Google more context, including how your site uses links and what kinds of endorsements you make with those links.

But there are a couple of tools that will actually let you see results based on geo coordinates, which is really cool and very accurate. Those tools include the Local Falcon, and there is a Chrome extension which is 100% free, that you can put in your browser, called GS Location Changer. I use this all the time in an incognito browser if I want to just see what search results look like from a very, very specific location. Now these two levels, depending on what industry you are working in, it's really important to know which level you need to be looking at. If you work with lawyers, for example, zip code level is usually good enough.

Including images in your blog posts related to these hunting keywords with images containing camo gear likely gives you improved likelihood of having one of your images included in top ranking image results.

By investigating trends in labels across your keywords, you can gain many interesting insights into the images most likely to rank for your particular niche.

Google sometimes ranks YouTube video thumbnails in image search results

Regarding CDNs & search: there's no SEO downside to using CDNs. Use the same URLs (that's the normal setup) via the CDN, then Search won't need to change indexing. (Googlebot might initially be cautious with crawling, but this ramps up automatically.)

So, in general, a site query is not representative of all of the pages that we have indexed.It’s a good way to get a rough view of what we have indexed. But it’s not the comprehensive list. It’s not meant to be like that.For more information on how or what we have indexed, I would use search console and the index coverage report there.That gives you a better look at the pages that are actually indexed.

With regards to losing traffic, I realize that’s sometimes hard.In general, I think with a website that’s focused on ringtones, it’ll be a little bit tricky because our algorithms really do try to look out for unique, compelling, high quality content.And if your whole website is built up on essentially providing ringtones that are the same as everywhere else then I don’t know if our algorithms would say this is a really important website that we need to focus on and highlight more in search.So with that in mind, if you’re focused on kind of this small amount of content that is the same as everyone else then I would try to find ways to significantly differentiate yourselves to really make it clear that what you have on your website is significantly different than all of those other millions of ringtone websites that have kind of the same content.Maybe there is a way to do that with regards to the content that you provide.Maybe there is a way to do that with the functionality that you provide.But you really need to make sure that what you have on your site is significantly different enough that our algorithms will say well this is what we need to index instead of all of these others that just have a list of ringtones on the website.So that’s probably not going to be that easy to make that kind of a shift but that’s generally the direction I would hit.And that’s the same recommendation I would have for any kind of website that offers essentially the same thing as lots of other web sites do.You really need to make sure that what you’re providing is unique and compelling and high quality so that our systems and users in general will say, I want to go to this particular website because they offer me something that is unique on the web and I don’t just want to go to any random other website.