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Rob Laporte

Google Puts New AdSense Ads Under Maps - 0 views

searchengineland.com/sense-ads-under-maps-15005.php

ppc local & mobile marketing

shared by Rob Laporte on 21 Oct 08 - Cached
  • Oct 9, 2008 at 4:15pm Eastern by Matt McGee    Google Puts New AdSense Ads Under Maps The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps. The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a limited test. Amit Agarwal is seeing these ads in India, for example. Dave Shaw, who first alerted us via email, is seeing it in the UK. The screenshot above shows how the new ad placement looks on a search in Google Maps for [seattle real estate]. Moving out of a major city into a much smaller city suggests that Google needs to improve its targeting on these ads. A search for [west richland real estate] reveals an ad for a company in Richland, PA. (West Richland is a small city in Washington state.) Unlike the regular Local Business Ads that show up to the left of the map, which take you to the map “popup” for that advertiser, clicking on the ads below the map take you straight to the advertiser’s website. There’s more coverage of this on Techmeme.
  • Rob Laporte on 21 Oct 08
     
    Oct 9, 2008 at 4:15pm Eastern by Matt McGee Google Puts New AdSense Ads Under Maps Adsense Ads on Google Maps The continued success of Google Maps gives Google another growing revenue stream to tap into, and that's what they're doing with the placement of new AdSense ads immediately under maps on Google Maps. The ads don't show up on all searches, but they do appear on enough searches to suggest this is more than a limited test. Amit Agarwal is seeing these ads in India, for example. Dave Shaw, who first alerted us via email, is seeing it in the UK. The screenshot above shows how the new ad placement looks on a search in Google Maps for [seattle real estate]. Moving out of a major city into a much smaller city suggests that Google needs to improve its targeting on these ads. A search for [west richland real estate] reveals an ad for a company in Richland, PA. (West Richland is a small city in Washington state.) Adsense Ads on Google Maps Unlike the regular Local Business Ads that show up to the left of the map, which take you to the map "popup" for that advertiser, clicking on the ads below the map take you straight to the advertiser's website. There's more coverage of this on Techmeme.
Rob Laporte

Local Search Ranking Factors | Google & Yahoo Local SEO Best Practices - 0 views

www.davidmihm.com/l-search-ranking-factors.shtml

social media local & mobile marketing

shared by Rob Laporte on 29 Jan 09 - Cached
  • MOST RECOMMENDED FACTORS TO FOCUS ON 79 → 1 34.44 → 37.61 ▲ Physical Address in City of Search (PLACE PAGE) ↑1 Manually Owner-verified Place Page (PLACE PAGE) ↓1 Proper Category Associations (PLACE PAGE) -- Volume of Traditional Structured Citations (IYPs, Data Aggregators) (OFF-PLACE/OFF-SITE) -- Crawlable Address Matching Place Page Address (WEBSITE) ↑25 PageRank / Authority of Website Homepage / Highest Ranked Page (WEBSITE) ↑34 Quality of Inbound Links to Website (OFF-PLACE/OFF-SITE) ↑9 Crawlable Phone Number Matching Place Page Phone Number (WEBSITE) n/a Local Area Code on Place Page (PLACE PAGE) ↑18 City, State in Places Landing Page Title
  • Dale Webb on 29 Jan 09
     
    20 Local Search Marketing experts weigh in on the importance of 47 criteria that influence rankings in the Google and Yahoo Local search algorithms.\nThis could be used as a checklist for going local SEO and IYP.
  • Jennifer Williams on 22 Sep 11
     
    Survey of most recommended factors to focus on. 
Jennifer Williams

The State of Local Search in Canada | Stever.ca - 0 views

stever.ca/...state-of-local-search-canada

local & mobile marketing

shared by Jennifer Williams on 24 Feb 09 - Cached
  • Jennifer Williams on 24 Feb 09
     
    IYP and Local for Canada.
Rob Laporte

Nifty Hard Core Local SEO Tactics From SMX Advanced - 0 views

searchengineland.com/actics-from-smx-advanced-81099

link marketing local & mobile marketing

shared by Rob Laporte on 01 Jan 12 - No Cached
  • Rob Laporte on 01 Jan 12
     
    GeoSitemapGenerator
Rob Laporte

Google AdWords for Local Search - ClickZ - 0 views

www.clickz.com/3631581

ppc local & mobile marketing

shared by Rob Laporte on 20 Jan 09 - Cached
  • Each scenario will require a slightly different focus in PPC marketing. Like most real world businesses, you need to be well represented in Google universal and Google Maps (a.k.a. Google Local).Why? Because you must be where searchers are looking for you, and searchers are looking in both places. Therefore, you need to have ads on both platforms. For non-geotargeted ad groups that will appear on the universal results pages, create campaigns and ad groups using terms that include geo-qualifiers, like a ZIP code, neighborhood, town, metro area, or larger region. Then, while the ads will appear to everyone regardless of where they are, only those people specifically looking for a product or service in your area, and not one 500 miles away, are likely to click on your ad.
Rob Laporte

IBM points to Director of Marketing Data as 'hottest new role' - MarTech Today - 0 views

martechtoday.com/ata-as-hottest-new-role-228908

SEM Industry roi planning

shared by Rob Laporte on 19 Dec 18 - No Cached
  • Rob Laporte on 19 Dec 18
     
    "announced"
Rob Laporte

What Are Entities & Why They Matter for SEO - Search Engine Journal - 1 views

www.searchenginejournal.com/...277231

seo link marketing

shared by Rob Laporte on 12 Feb 19 - No Cached
  • Contribution is determined by external signals (e.g., links, reviews) and is basically a measure of an entity’s contribution to a topic
    • jack_fox
      jack_fox on 12 Feb 19
       
      It's unclear how Notability is different from Contribution
  • Each entity is assigned a unique identifier.
  • Determining the most likely entity being requested by a searcher can be completed by establishing which entity appears the most times in the top 10 results.
  • ...4 more annotations...
  • There is an entity database.
  • Entities are ranked by a quality score that may include freshness, previous selections by users, incoming links, and possibly outgoing links.
  • Stronger sites like Wikipedia provide a stronger relationship between entities. For example, a Wikipedia page discussing Ronald Reagan as the president of the U.S. would connect the two entities of “Ronald Reagan” and “President” far more than their mentions in this article with a topical authority related to SEO and marketing
  • Are you a realtor in Miami? Get links on realty sites but also on sites related to Miami.
jack_fox

Client in-housing, competition for talent top digital agency concerns - Search Engine Land - 0 views

searchengineland.com/digital-agency-concerns-311109

SEM Industry

shared by jack_fox on 06 Mar 19 - No Cached
  • Twelve percent expect to cut organic social services.
  • More than 50 percent of respondents said their agencies will add one or more of the following services in the coming year: video advertising, paid social, Amazon advertising, content marketing, paid search, strategy consulting and SEO.
  • Strategy ranked as the “soft” skill that will be most in demand in the next two years, followed by strong client communication. Seventy-two percent of agency marketers said data science and analysis will be the technical skill most in demand at agencies in the coming years
jack_fox

A Comprehensive Guide to Local SEO in 2019 - 1 views

blog.hubspot.com/...local-seo

seo local & mobile marketing

shared by jack_fox on 13 Aug 19 - No Cached
  • For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google+ local, Trip Advisor, and more. Express Update Neustar Localeze My Business Listing Manager Factual
jack_fox

Digital Marketing Insights - September 2019 - 0 views

mailchi.mp/...keting-insights-september-2019

seo

shared by jack_fox on 01 Oct 19 - No Cached
  • Investing in creating images and optimizing for image search may be one of the largest areas of potential that you have available.
  • It is always best practice to provide Google more context, including how your site uses links and what kinds of endorsements you make with those links.
Rob Laporte

Google's neural matching versus RankBrain: How Google uses each in search - Search Engine Land - 0 views

searchengineland.com/gle-uses-each-in-search-314311

seo roi planning

shared by Rob Laporte on 06 Apr 19 - No Cached
  • Google said in September 2018 that neural matching impacts about 30 percent of all queries. We asked Google if that has increased, but have not received an update.What is RankBrain? Isn’t it similar? Google told us in 2016 that RankBrain (see our RankBrain FAQ) is also an AI, machine learning-based system that helps Google understand queries.Google said a good way to think about RankBrain is as an AI-based system it began using in 2016 primarily to understand how words are related to concepts.So what’s the difference between Neural matching and RankBrain? Google put it this way:RankBrain helps Google better relate pages to concepts.Neural matching helps Google better relate words to searches
  • Why it matters. The truth is, there isn’t much a search marketer can do to better optimize for RankBrain, as we said in 2016. The same seems to apply for neural matching, there doesn’t seem like you can do anything special to do better here. This is more about Google understanding queries and content on a page better than it currently does right now.That said, it seems to indicate that search marketers need to worry a bit less about making sure specific keywords are on their pages because Google is getting smarter at figuring out the words you use naturally on your pages and matching them to queries.We asked Google if it has additional recommendations around neural matching and RankBrain and were told its advice has not changed: Simply “create useful, high quality content.”
  • Google’s neural matching versus RankBrain: How Google uses each in searchNeural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts.
  • ...1 more annotation...
  • What is neural matching? Google explained “Neural matching is an AI-based system Google began using in 2018 primarily to understand how words are related to concepts.”“It’s like a super synonym system. Synonyms are words that are closely related to other words,” Google added.
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