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in title, tags, annotations or urlQ&A: Rand Fishkin, CEO of SEOmoz | Blog | Econsultancy - 0 views
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Paid links are always controversial. I found it interesting that "direct link purchases from individual sites/webmasters" was considered by your panel to be the fifth most effective link building tactic yet "link acquisition from known link brokers/sellers" was the second highest negative ranking factor. Any thoughts on this? Does this reflect the fact that even though paid links in general have a bad reputation, they're still widely employed? I think that's correct. Link buying and selling is still a very popular activity in the SEO sphere, and while the engines continue to fight against it, they're unlikely to ever weed out 100% of the sites and pages the employ this methodology. Link acquisition via this methodology is incredibly attractive to businesses and something the engines have also instilled as a behavior - with PPC ads, you spend more money and get more traffic. It's not unnatural that companies would feel they can apply the same principles to SEO. While I think the engines still have a long way to go on this front, I also believe that, at least at SEOmoz, where our risk tolerance is so low, the smartest way to go is to play by the engines' rules. Why spend a few hundred or few thousand dollars renting links when you could invest that in your site's content, user interface, public relations, social media marketing, etc. and have a long-term return that the engines are far less likely to ever discount.
Google Acknowledges rel="next" and "prev" link tags - Internet Marketing Company Blog | Internet Marketing Inc - 0 views
A Completely Different Kind Of Landing Page Optimization - 0 views
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How can you begin using segment optimization in your campaigns? Start by making a list of possible segments within your audience. Who are the different types of people who look for you online - and why? Don't restrict yourself to the way you may have segmented people in your database or your business plan. Brainstorm what's important and relevant from the respondent's point-of-view, by considering any or all of the following issues: * the specific "problem" the respondent wants to solve * the demographic/psychographic "persona" of the respondent * the respondent's stage in the buying process * the role of the respondent in their organization * the respondent's geographic location * the respondent's industry or the size of their organization These are your initial buckets into which respondents could be segmented. Don't worry if there's overlap between buckets, as these won't necessarily be either/or choices. Next, review the keywords and ad creatives you're running in your search marketing campaigns. For each keyword/creative pair, ask yourself - is there a particular segment that its respondents would clearly belong to? If the answer is yes, add it to that bucket along with the number of clicks per month it generates. If there answer is no, leave a question mark next to it - perhaps with a handful of segments it might appeal to. For instance, in our example above, the keyword phrases "french exam" and "college french" are obvious candidates for the student segment. Phrases like "business french" and "executive french" fall into the business traveler bucket. But "learn french" can't be segmented just from the keyword. Now, look over your segment buckets and see which ones have the most number of clicks per month. These are your best targets for segment optimization. For each one, create a dedicated landing page that is focused on the needs, wants, and characteristics of that particular
How to Use Facebook to Market Your Products : Social Media Examiner - 0 views
Social Media Marketing Monitoring, Measurement & Analytics Tools, Part 1 - 0 views
26 Free (or Free-to-Try) Online Collaborative Tools for Marketers - Search Engine Watch (#SEW) - 0 views
34 Online Reputation Management Tools | Small Business Marketing Blog from Duct Tape Marketing - 0 views
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