Blue Nile’s research shows an exact 50-50 split between users who search in fragments (e.g. ‘swollen ankle’) and those who search in more fully formed terms (e.g. ‘causes of swollen ankle during sleep’).
we found that 27% of searchers phrased their query in the form of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which’) as opposed to a ‘statement query’