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Rob Laporte

International SEO 101: Search Marketing for Foreign Countries and Languages - 0 views

blog.hubspot.com/...n-Countries-and-Languages.aspx

seo

shared by Rob Laporte on 02 Jun 10 - Cached
  • When possible, have your site/subdomain hosted in the country you're targeting. This isn’t always an option. It may make more sense for your sites to all be hosted at the same place, in which case you'll want to make use of your Google Webmaster account.  Whether you use a ccTLD or a subdomain, you can have a separate Webmaster tools account for each.  Verify your accounts and then select which country you want to serve in its settings. *Tip: This helps ensure you can be found when searchers decide to use only country-targeted search results. However, it is not an appropriate setting for just foreign language-specific targeting and optimization because you don't want to exclude other countries who also speak that language. If searchers use the default “Web,” Google will search the entire Web, in which case it’s a win-win for you.
Rob Laporte

Google Sidewiki and SEO -- Relevant to Each Other? - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3635252

seo social media

shared by Rob Laporte on 09 Sep 10 - No Cached
  • Thus, the SEO connection is really related to reputation management. There are a few choices as a brand manager that you can make, based on early understanding and further discussed in the point of view published by my agency: Register a site with Google Webmaster Tools to claim the first Sidewiki listing for any owned page.
  • One alternative: consider completely blocking Sidewiki users from posting comments on your pages. This choice has many potential negative side effects, however.
Rob Laporte

Universal Search: The (War) Elephant in the Room - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3631629

seo

shared by Rob Laporte on 24 Nov 08 - Cached
  • Working as One Agencies need to throw the old model out the window. Rather than addressing only our own discipline, we need to look at the playing field as a whole. Focusing all efforts in harmony is the only way to properly address the challenges of universal search. Today's search strategy requires optimization of all of the client's assets, not just their Web site. This means press releases, images, videos, and even brick-and-mortar locations to take full advantage of all that universal search has to offer. Included in this is the paid search team, not only for the promotional opportunities provided by paid search but also for how they must work in conjunction with feeds management. Take the new Google feature being tested called the Plus Box. Clients can't take advantage of this new feature without having the paid search team and the feeds management team working together. The paid team needs to ensure the bidding strategy meets the needs of the user, and the feeds management team must provide a feed of the appropriately bid upon terms to Google Base in order to populate the Plus Box. One needs the other to function.
Rob Laporte

Google Webmaster Tools is Incorrectly Displaying Keyword Positions - 0 views

www.seroundtable.com/...018507.html

roi planning

shared by Rob Laporte on 29 Oct 08 - Cached
  • October 20, 2008 Google Webmaster Tools is Incorrectly Displaying Keyword Positions A WebmasterWorld member reports that he was dependent on the Top Search Queries report in Google Webmaster Tools and has found it to be providing incorrect data. After all, using another rank checker proved to see no results and there were no visitors to that page. This is likely to be a bug, according to Tedster: Webmaster Tools reports of all kinds are known to contain wrong information at times. This kind of wrong information would be particularly distrubing, but in any big system errors do creep in. The evidence of your own server logs is more dependable. He adds that it's possible that the ranking is achievable: [M]aybe the WMT report is pulling the position information before some filter is applied to come up with the final rankings. Even though that would certainly be buggy behavior, it might accidentally be showing you that your url COULD rank that well, if only you weren't tripping some kind of filter. Still, though, the tool in Google's backend is misleading. Would you consider this a bug? On a related note, The Official Google Webmaster Central Blog says that this could be an issue with the kind of data that WMT sees. They suggest that you add the www and non-www versions of the same site to Webmaster Central, do a site: search to look for any anomalies, set your preferred domain, and set a site-wide 301 redirect to www or the non-www. Of course, this is probably not applicable to the reporting issue in WebmasterWorld, though it may be related to other issues within Google Webmaster Tools. Forum discussion continues at WebmasterWorld.
Rob Laporte

Estimated Click Fraud Rate Remains At 16%, Says Click Forensics - 0 views

searchengineland.com/says-click-forensics-15240.php

ppc

shared by Rob Laporte on 29 Oct 08 - Cached
  • Oct 23, 2008 at 11:14am Eastern by Barry Schwartz    Estimated Click Fraud Rate Remains At 16%, Says Click Forensics Click Forensics has released their estimated 3rd quarter click fraud numbers that they track. The numbers remain pretty much the same, at least as it pertains to the overall estimated industry average click fraud rate. The rate is now 16.0%, down from last quarter’s 16.2%. The main change was that botnets were said to be responsible for 27.6 percent of the click fraud, up 10% from last quarter. The average estimated click fraud rate of on the content networks, including Google AdSense and the Yahoo Publisher Network, was 27.1 percent, which is down from the 27.6 percent rate of the previous quarter. Click fraud was said to originate mostly from Russia (4.9 percent), France (4.8 percent) and the U.K. (3.5 percent) according to Click Forensics. Like always, keep in mind Chris Sherman’s advice when looking at these figures: At first glance, these numbers may seem alarming, but they may not take into account the discounting of questionable clicks done by most search engines. In fact, Google has stated that click fraud amounts to just .02% of all clicks after it allows for other non-converting clicks. See Danny’s Google: Click Fraud Is 0.02% Of Clicks for a detailed look at how Google analyzes clicks and why its number of fraudulent clicks is so much lower than that reported by Click Forensics.
Rob Laporte

Google AdWords: Now With Images - 0 views

searchengineland.com/ords-now-with-images-15242.php

ppc

shared by Rob Laporte on 29 Oct 08 - Cached
  • Oct 23, 2008 at 1:42pm Eastern by Barry Schwartz    Google AdWords: Now With Images Some AdWords ads on Google are now showing associated images — and getting much larger in the space they take up — through a “Show products from” Plus Box implementation that some are seeing now when searching at Google. For example, try search for bluenile, which brings up a Blue Nile ad. Under the usual ad title and description is a plus symbol (called a Plus Box), followed by the words, “Show products from Blue Nile for bluenile.” If you click on the box, it opens up three product listings from Blue Nile, each listing with an associated image. The most shocking part of this ad is that how much room it takes up. Here is the ad when it is closed: When you click to open up the product results, the whole visible part of the page is consumed with this one ad. Here is an image of just the ad, that measures about 370 pixels tall for me: The ad also shows on the right hand side, as Steve Rubel shows. I was able to replicate Steve’s findings, by searching for diamonds. This implementation is better, in my opinion, because it does not change how the natural/free results are shown but rather only pushes down other ads on the right hand side. Images associated with search ads are not too surprising. We have seen implementations of video ads in AdWords several times. It just seems to me that Google is willing to try anything now when it comes to ads, from video to images to multimedia and who knows what. Do note that back in November of last year January, I reported that Google was testing product results within AdWords. But those product results seemed to have been powered by Google Base and did not contain product images. Google has also been testing showing banner ads in image search.
Rob Laporte

Consumer Shopping Engines: An Exercise in Frustration - ClickZ - 0 views

www.clickz.com/3635043

trusted feeds

shared by Rob Laporte on 24 Sep 09 - Cached
  • Other frustrations of working with shopping engines include: You can cap but not truly control spend. A consistent delivery cannot be promised. Spikes will happen out of the blue and might burn through your budget overnight. You can try to regulate that in your insertion order (IO) if you can. The IO process is archaic. It lasts forever, has little detail, and can go across clients if you're an agency. Shopping engines have multiple budget limits, account reps, account preferences, systems, and so on. Managing billing and credit departments is a nightmare, too. There's no consistency in the channel, no best practices across engines across the feeds. They have not standardized the feeds, as each engine maintains its secret sauce. Some solutions for the shopping engines: Develop a spend limit based on daily spend, similar to Google AdWords. A monthly credit limit that simply shuts down isn't a regulated budget. Allow advertisers to have more influence with various methods of optimization. Have a third party develop a system similar to Google's My Client Center (MCC) to control multiple shopping engines and multiple clients. Allow budget limits, preferences, billing, systems, and so forth to be managed by this MCC-like interface as well. Develop a standard format across shopping engines. Unused fields could simply be ignored by specific shopping engines. If we had a wish list for shopping engines, stronger optimization opportunities would be right at the top. That would make this logical, effective consumer touch point more a part of an integrated plan to maximize revenue and less of a crapshoot.
Rob Laporte

Calling All SEOs and Webmasters: Google Wants You - MarketingVOX - 0 views

www.marketingvox.com/asters-google-wants-you-044814

seo roi planning sales ideas

shared by Rob Laporte on 13 Aug 09 - Cached
  • Calling All SEOs and Webmasters: Google Wants You Click to enlarge Now through Sept. 30th, Google is looking once again to its community of developers to help guide others and contribute short tutorial videos to their Webmaster Central YouTube channel. The basic requirements are as follows: - Keep the video short: Approximately 3-5 minutes. - Think small: A short video is a good way to showcase your use of Top Search Queries, but not long enough to highlight an entire SEO strategy. - Focus on a real-life example of how you used a particular feature: For example, you could show how you used link data to research your brand, or crawl errors to diagnose problems with your site structure. Do you have a great tip or recommendation? (Go here for a complete list of requirements and submit all videos through their help center.) This is not the first time Google has reached out, nor is it something new to the industry. The site is billed as a one-stop shop for webmaster resources that helps with crawling and indexing questions, as well as introducing offerings to enhance and increase site traffic. The YouTube channel has more than 5,000 subscribers and 113 uploaded tutorials since launching in January.
Rob Laporte

Google Says Domain Registrations Don't Affect SEO, Or Do They? - 0 views

searchengineland.com/nt-affect-seo-or-do-they-25483

seo

shared by Rob Laporte on 16 Sep 09 - Cached
  • Rob Laporte on 16 Sep 09
     
    Google Says Domain Registrations Don't Affect SEO, Or Do They? Sep 9, 2009 at 2:01pm ET by Matt McGee Over at Search Engine Roundtable today, Barry Schwartz writes about the latest comments from Google about domain registration and its impact on SEO/search rankings. In this case, it's Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn't look at the length of a domain registration: A bunch of TLDs do not publish expiration dates - how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-). But let's look at some more evidence. Earlier this year, Danny spoke with Google's Matt Cutts about a variety of domain/link/SEO issues. In light of the claims from domain registrars that longer domain registrations are good for SEO, Danny specifically asked "Does Domain Registration Length Matter?" Matt's reply: To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling. But wait, there's more! Shortly after the Q&A with Danny that we posted here, Matt published more thoughts on the matter in a video on the Google Webmaster Central Channel on YouTube. If you don't have time to watch the video, Matt says, "My short answer is not to worry very much about that [the number of years a domain is registered], not very much at all." He reiterates that the domain registrar claims "are not based on anything we said," and talks about a Google "historical data" patent that may or may not be part of Google's algorithm. He sums it up by saying, "make great content, don't worry nea
  • Rob Laporte on 16 Sep 09
     
    Google Says Domain Registrations Don't Affect SEO, Or Do They? Sep 9, 2009 at 2:01pm ET by Matt McGee Over at Search Engine Roundtable today, Barry Schwartz writes about the latest comments from Google about domain registration and its impact on SEO/search rankings. In this case, it's Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn't look at the length of a domain registration: A bunch of TLDs do not publish expiration dates - how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-). But let's look at some more evidence. Earlier this year, Danny spoke with Google's Matt Cutts about a variety of domain/link/SEO issues. In light of the claims from domain registrars that longer domain registrations are good for SEO, Danny specifically asked "Does Domain Registration Length Matter?" Matt's reply: To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling. But wait, there's more! Shortly after the Q&A with Danny that we posted here, Matt published more thoughts on the matter in a video on the Google Webmaster Central Channel on YouTube. If you don't have time to watch the video, Matt says, "My short answer is not to worry very much about that [the number of years a domain is registered], not very much at all." He reiterates that the domain registrar claims "are not based on anything we said," and talks about a Google "historical data" patent that may or may not be part of Google's algorithm. He sums it up by saying, "make great content, don't worry nea
Rob Laporte

Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position - Search Marketing News Blog - Search Engine Watch (SEW) - 0 views

blog.searchenginewatch.com/090820-030312

ppc

shared by Rob Laporte on 25 Aug 09 - Cached
  • August 20, 2009 Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position Google's Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion rate. Their conclusion is that it doesn't much. I have a feeling "much" is subjective among SEMs. Their research showed that for search results pages with 11 sponsored ads, conversion rates "only" varied 5% from first place to last. So, if an ad gets a 1% conversion rate in the first place, the worst it would get is 0.95%. Friedman Varian wanted to emphasize that ad position is affected by ad quality. Therefore, ads with higher ad position are likely better quality and more likely to have higher conversion rates. In other words, don't compare apples to oranges when testing ad position. You would need to test the same ad across various positions.
Rob Laporte

Using Analytics To Measure SEO Success - 0 views

searchengineland.com/s-to-measure-seo-success-17770

roi planning

shared by Rob Laporte on 12 May 09 - Cached
  • Next, you’ll want to see which pages of your site are bringing keyword traffic and whether they are the specific ones for which you optimized. To view this, click on the “content overview” section and then on the right hand side of the page, under “landing page optimization” click on “entrance keywords.”  This allows you to view specific stats for each page of your site. The first screen is the entrance keywords for the page that receives the most pageviews (typically your home page), but you can click to other pages via the drop down box that says “content.” If you don’t immediately see a page for which you are interested in viewing entrance keywords, you can type a word that you know is in the URL of that page in the search box that’s contained in the content dropdown. So if you’re looking for a page that has a file name of /green-widgets.php you can type just “green” or “widgets” into the search box and you’ll see all pages that have that word in the file name. Now you should be able to see all the entrance keywords for that page. Are they ones (or variations of) those for which you optimized?  If so, then your SEO is taking hold! If not, you’ll want to determine why. Perhaps it’s just too soon after your SEO work was completed. Perhaps they’re highly competitive phrases which will need more anchor text links pointing in.
Rob Laporte

Title Tag Optimization, Title Tags for SEO, Title Tags and SEO - 0 views

ankitrawat.com/...mportance-of-title-tag-for-seo

seo

shared by Rob Laporte on 08 May 09 - Cached
  • Use keywords related to your web page in the Title Tag. Using Important keywords in the starting of Title tag will be of great help in getting good ranks. Use less important keywords towards the end of Title Tag. Repeating keyword again and again in Title Tag is a bad idea. Use themed keywords in the Title. I had seen many webmasters place there company name towards the starting of a web page.. this is a bad idea. Always add a unique Title Tag for different pages. Title Tag must be free of spelling and grammar errors. Make the Title Tag look like a natural sentence. Remember Google only displays first 60 - 65 characters of your Title Tag, on the other hand Yahoo displays upto 120 characters. So to make it work for both of them, It is recommended to limit the length of your Title Tag to something around 65 Characters, This includes spaces and punctuation.
Rob Laporte

Google Title and Desc - do you still keep within the character limitations? - 0 views

www.webmasterworld.com/...3871405.htm

seo

shared by Rob Laporte on 08 May 09 - Cached
  • Yes, even though google cuts off display at roughly 63-64 characters (depending on your own word breaks), it will read a lot more. Some other engines also display more. I myself occasionally don't mind the triple-period if I've gotten my important content in the characters that display. If there's something vital to the message, though, that might get cut off, then I make a lot of effort to edit the early part of the title down. I do like to keep my titles short.
Rob Laporte

Internet Marketing and SEO Blog from Rank Magic - 0 views

www.rankmagic.com/...blog-august-2007.htm

statistics roi planning

shared by Rob Laporte on 05 May 09 - Cached
  • Paid (PPC) Search versus SEO August 9, 2007 ::: Increasingly I read and hear about people in the Internet marketing business arguing over whether paid search (pay per click ads) is more valuable than organic SEO, and vice versa. While there are some fascinating and relevant arguments on either side, research shows that marketers are quite satisfied with both.   A report from the SEMPO State of the Market Survey from about 18 months ago shows that 83% of respondents were using PPC compared to only 11% using SEO. Other reports show that the value of SEO is rising as user sophistication increases (according to Chris Boggs in the Spring 2007 edition of Search Marketing Standard). Marketing Sherpa's 2005 report showed SEO conversion rates overtook PPC rates at 4.2% versus 3.6%. That's quite the opposite of what had been found the year before.   The Direct Marketing Association reported in 2005 on a list of "online marketing strategies that produce the best ROI that PPC and SEO were rated equally according to US retailers, behind only "having a website" and "using email marketing". A more recent study by Marketing Sherpa, though, showed SEO ahead of email marketing, with PPC a close third.   One thing seems to be true: if a given web site shows up in both the organic search engine listings and the PPC ads, that seems to super-validate it as a good choice, which increases the likelihood of a searcher clicking on one of those listings.
Rob Laporte

Google Partners - 0 views

www.google.com/partners

ppc

shared by Rob Laporte on 19 Nov 15 - No Cached
  • Google receives complaints about Your Business from advertisers or other third parties; or
Rob Laporte

Ranking the 6 Most Accurate Keyword Difficulty Tools - Moz - 0 views

moz.com/...ranking-keyword-research-tools

SEM & other tools

shared by Rob Laporte on 04 Dec 18 - No Cached
  • Rob Laporte on 04 Dec 18
     
    "statisticshowto.com"
Rob Laporte

Combining Trust and Relevance - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3634096

seo link marketing site code & design

shared by Rob Laporte on 29 Jul 09 - Cached
  • What Happens When You Launch a New Site Section? If there's a close relationship between your new site section and the historical trusted aspect of the site, you'll likely pick up some traffic quite quickly. However, sites stall a bit after that. They get a little taste of the good traffic for their new section, but then it stops growing. Over a period of time, it will remain frozen, but then if you're doing the right things (developing quality content, link building), you may see a jump in traffic. My own conjecture is that a combination of quality inbound links and time raises the trust level of the new site section. Once you cross a trust threshold, you enable a new period of growth until you hit the next threshold. Then the cycle repeats. I've seen this behavior several times now during the development and promotion of new sections of content on existing sites. How Can You Speed Things Along? We already mentioned the two most important things above. Developing quality content was one of them. While search engine crawlers can't measure content quality in a direct sense, they can understand the relevance and depth of a Web page, provided you put enough text out there for them to chew on. Also, if a new site section is really thin on content, you can send negative signals to the search engines. The other thing you need to do? Our old friend, link building. At least some of the signals for evaluating trust are based on link analysis. Getting high quality links from high quality sites will help you establish that trust. The above is a sandbox scenario, but applied to new content section on an existing site, it operates much the same way. You benefit from the inherent trust of the existing domain, but still need to prove it to the search engines by getting new links to the new section itself.
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