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there are a couple of tools that will actually let you see results based on geo coordinates, which is really cool and very accurate. Those tools include the Local Falcon, and there is a Chrome extension which is 100% free, that you can put in your browser, called GS Location Changer.

these two levels, depending on what industry you are working in, it's really important to know which level you need to be looking at. If you work with lawyers, for example, zip code level is usually good enough.

if you work with dentists or restaurants, let's say, you really need to be looking at geo coordinate levels. We have seen lots of cases where we will scan a specific keyword using these two tools, and depending on where in that zip code we are, we see completely different three-packs

How to Fix a High Bounce Rate cause by foreign Visitors Translating a page If you have a lot of foreign visitors to your website they are likely to be using a translation tool, which will cause a high percentage of bounces in Google Analytics, because they are "leaving" your page within 30 seconds, and this can affect your keyword ranking.In order to easily fix it so Google doesn't count this as a bounce, first you need to set up a Google analytics account, if you don't have one, then go to Google translate:Fill in the form to get the code to put on your website but also click on Advanced and also the option to track those who use the translation tool. You will have to enter your Google Analytics ID. Then you just copy that bit of code into all your web pages where you'd like the translation button to appear.This should eliminate all bounces for those who are translating your pages.

1 Week Ago AccuraCast vbmenu_register("postmenu_141249", true); This is just a forum. Opinions expressed here are not official!   Join Date: Oct 2004 Location: London, UK Posts: 115 Google Shares Mobile Search Volumes After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can put a number and a value to mobile search advertising, and make a stronger business case to prospective clients.

How to influence the organic product carouselIn Google’s blog post, they detailed three factors that are key inputs: Structured Data on your website, providing real-time product information via Merchant Center, along with providing additional information through Manufacturer Center.This section of the article will explore Google’s guidance, along with some commentary of what I’ve noticed based on my own experiences.

Make sure your product markup is validatedThe key here is to make sure Product Markup with Structured Data on your page adheres to Google’s guidelines and is validated.

Submit your product feed to Google via Merchant CenterThis is where it starts to get interesting. By using Google’s Merchant Center, U.S. product feeds are now given the option to submit data via a new destination.The difference here for Google is that retailers are able to provide more up-to-date information about their products, rather than waiting for Google to crawl your site (what happens in step 1).Checking the box for “Surfaces across Google” gives you the ability to grant access to your websites product feed, allowing your products to be eligible in areas such as Search and Google Images.For the purpose of this study we are most interested in Search, with the Organic Product Carousel in mind. “Relevance” of information is the deciding factor of this feature.Google states that in order for this feature of Search to operate, you are not required to have a Google Ads campaign. Just create an account, then upload a product data feed.Commentary by PPC Expert Kirk Williams:“Setting up a feed in Google Merchant Center has become even more simple over time since Google wants to guarantee that they have the right access, and that retailers can get products into ads! You do need to make sure you add all the business information and shipping/tax info at the account level, and then you can set up a feed fairly easily with your dev team, a third party provider like Feedonomics, or with Google Sheets. As I note in my “Beginner’s Guide to Shopping Ads”, be aware that the feed can take up to 72 hours to process, and even longer to begin showing in SERPs. Patience is the key here if just creating a new Merchant Center… and make sure to stay up on those disapprovals as Google prefers a clean GMC account and will apply more aggressive product disapproval filters to accounts with more disapprovals. ”– Kirk WilliamsFor a client I’m working with, completing this step resulted in several of their products being added to the top 10 of the PP carousel. 1 of which is in the top 5, being visible when the SERP first loads.This meant that, in this specific scenario, the product Structured Data that Google was regularly crawling and indexing in the US wasn’t enough on it’s own to be considered for the Organic Product Carousel.Note: the products that were added to the carousel were already considered “popular” but Google just hadn’t added them in. It is not guaranteed that your products will be added just because this step was completed. it really comes down to the prominence of your product and relevance to the query (same as any other page that ranks).

Target question-based keywords. Check if there is a featured snippet on the SERP and what type it is (paragraph, list, table etc) using a tool like Ahrefs. Keep your paragraph and sentences fairly short. Answer the query as directly as possible. Structure your content with logical subheadings (H2, H3, H4 etc). Use tables to display any data. Include the question within the answer if possible. Include a summary at the start or end of the content.

t’s possible to estimate how much traffic you’ll lose or gain from Google SGE. We propose an open SGE Impact Model, which anyone can implement using an Excel spreadsheet.

In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%. Our study focused on websites in the technology industry, with traffic mainly from informational keywords. There is large variance inside our sample, with some websites gaining as much as 219% in traffic while others are losing as much as 95%. See the results of the study.

t’s possible to optimize pages to appear in SGE snapshot carousels