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Rob Laporte

Google Discover SEO Best Practices - Moz - 0 views

moz.com/...le-discover-seo-best-practices

roi planning seo

shared by Rob Laporte on 15 May 23 - No Cached
  • Most article links that appear in Google Discover are sourced from non-Google publishers.
  • There are not many technical requirements to be featured in Google Discover, compared to Google News. You do not need a specific sitemap for Google Discover, nor is there any sort of manual submission process to make your content eligible for Discover feeds.
  • less predictable or dependable when compared to Search
  • ...9 more annotations...
  • Technical Guidelines for Article Links There are two technical requirements that are recommended by Google in order to be featured in Discover feeds, listed below. These recommendations apply only to the ‘Article Link’ content types. These technical guidelines do not apply to YouTube videos or shorts, web stories or Ads.
  • Images are a major part of the Google Discover experience
  • RSS Feeds
  • Follow Feature
  • quality of its content
  • Provide content that's timely for current interests, tells a story well, or provides unique insights
  • The “shelf life” of an article within a Google Discover feed may only be 1 or 2 days.
  • According to a Search Engine Journal study, 46% of a sample size of Google Discover URLs were news sites and 44% were Ecommerce.
  • It's important to note that impressions are only counted when a link from your site is scrolled into view.
  • Rob Laporte on 15 May 23
     
    "Most article links that appear in Google Discover are sourced from non-Google publishe"
Rob Laporte

How to Optimize & Track Google Discover in Google Analytics - - 0 views

www.cueblocks.com/...e-discover-in-google-analytics

roi planning seo

shared by Rob Laporte on 15 May 23 - No Cached
  • Enable max image preview
  • <meta name="robots" content="max-image-preview:large">
  • Make sure it’s mobile-friendly
  • ...3 more annotations...
  • Google Search Console has a report for Google Discover traffic. But it is not a tracking tool and does not give us any useful insights about the traffic.  Tracking this traffic in Google Analytics can serve the greater purpose of building audiences, analyzing user behavior, and tracking conversions. So, how do we track Discover traffic in Google Analytics? 
  • Method 1 (UA only)
  • Method 2 (Both UA & GA4):
  • Rob Laporte on 15 May 23
     
    "How to Optimize & Track Google Discover in Google Analytics "
Rob Laporte

Get on Discover | Google Search Central  |  Documentation  |  Google Developers - 0 views

developers.google.com/...google-discover

roi planning seo

shared by Rob Laporte on 15 May 23 - No Cached
  • Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover's content policies. No special tags or structured data are required.
  • Monitor your performance on Discover
Rob Laporte

Google Ads conversion rates down, cost per lead up in 2023 - 0 views

searchengineland.com/conversions-cpl-ctr-cpc-422832

ppc roi planning

shared by Rob Laporte on 19 May 23 - No Cached
  • Search ad conversion rates down, cost per lead up in 2023 While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
  • CPL: $53.52.
  • 91% of industries saw an increase in CPL as well as a decrease in conversion rate, WordStream reported.
  • ...4 more annotations...
  • The average CPL in 2022 was $44.70.
  • CTR: 6.11%
  • The average CTR in 2022 was 5.91%
  • 2023 search advertising benchmarks. Here’s the data, broken down by category:
Rob Laporte

The new Google search generative experience: Here's what it looks like - 0 views

searchengineland.com/enerative-ai-experience-413533

AI_GPT seo SEM Industry roi planning

shared by Rob Laporte on 15 May 23 - No Cached
  • Rob Laporte on 15 May 23
     
    "How to sign up for the new Google Search generative experience"
Rob Laporte

Entities and E-A-T: The role of entities in authority and trust - 0 views

searchengineland.com/ies-eat-authority-trust-385156

seo roi planning

shared by Rob Laporte on 27 Jun 22 - No Cached
  • Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That’s why more specialized stores usually rank better than the big e-commerce portals.
  • Rob Laporte on 27 Jun 22
     
    "Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That's why more specialized stores usually rank better than the big e-commerce portals."
Rob Laporte

Oh, My MUM. Or how to think SEO in the era of algorithms based on AI - 0 views

www.iloveseo.net/-era-of-algorithms-based-on-ai

roi planning seo SEM Industry

shared by Rob Laporte on 07 Jul 22 - No Cached
  • a more reliable source when it comes to understanding where the Mountain View giant is aiming at its strategy is their Think with Google website
Rob Laporte

Google Business Profile Testing "Profile Strength" Widget In Search - 0 views

www.seroundtable.com/ile-strength-widget-33596.html

local & mobile marketing roi planning

shared by Rob Laporte on 05 Jul 22 - No Cached
  • Rob Laporte on 05 Jul 22
     
    "Google Business Profile "Profile Strength" Widget In Search Results "
Rob Laporte

Is Google Dying? Or Did the Web Grow Up? - The Atlantic - 0 views

www.theatlantic.com/...661325

seo roi planning SEM Industry

shared by Rob Laporte on 06 Jul 22 - No Cached
  • Search google dying on Twitter or Reddit and you can see people grousing about it going back to the mid 2010s. Lately, though, the criticisms have grown louder.
  • a PR response from Google’s Search liaison, Danny Sullivan, refuting one of Brereton’s claims. “You said in the post that quotes don’t give exact matches. They really do. Honest,” Sullivan wrote in a series of tweets.
  • Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.
  • ...2 more annotations...
  • In 2020, the company made $147 billion in revenue off ads alone, which is roughly 80 percent of its total revenue
  • Google could use such technology to continue to lead people away from their intended searches and toward its own products and paid ads with greater frequency. Or, less deviously, it could simply gently algorithmically nudge people in unexpected directions. Imagine all the life decisions that you make in a given year based on information you process after Googling. This means that the stakes of Google’s AI interpreting a searcher’s intent are high.
Rob Laporte

v2 Search Console Explorer Studio (Google Data Studio) - Hannah Rampton - 0 views

www.hannahrampton.co.uk/search-console-explorer-studio

SEM & other tools roi planning

shared by Rob Laporte on 29 Jun 22 - No Cached
  • Rob Laporte on 29 Jun 22
     
    "v2 Search Console Explorer Studio (Google Data Studio)"
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