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jack_fox

Google Search Console overcounted mobile page experience data since June 29th - 0 views

searchengineland.com/ce-data-since-june-29th-375749

usability & CRO roi planning seo

shared by jack_fox on 04 Nov 21 - No Cached
  • For the last four months, Google has been miscounting the mobile page experience data in the Google Search Console reports. This impacted both the performance report and the page experience report in Google Search Console. The issue persisted from June 29th through November 1st
jack_fox

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising - 0 views

searchengineland.com/o-microsoft-advertising-375759

seo roi planning

shared by jack_fox on 06 Nov 21 - No Cached
  • The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.
  • Luxury shoppers “value quality and seek ways to make everyday items more luxurious,
  • “Their preference for luxury extends into expecting the same seamless, personalized shopping experience in online service as they would receive in-store.” They’re also thorough, conducting extensive research and using multiple queries to find brands that meet their standards.
  • ...2 more annotations...
  • Empowered activists. This audience votes with their wallet, purchasing primarily from brands that align with their ethics and values, which might include stances on the environment, diversity and/or small business brands.
  • “Self-Care Enthusiasts are masters at switching between work and life during the day,” Worley said, “Because of this, they expect to get information quickly and to have a seamless digital experience across multiple devices.” They’re often searching for fitness ideas, diet tips, ways to manage their professional and personal lives and leisure activities in their hybrid work-life reality.
Rob Laporte

How to prevent your Google Analytics data from being blocked by ad blockers - Stape - 0 views

stape.io/...om-being-blocked-by-adblockers

roi planning

shared by Rob Laporte on 06 Dec 21 - No Cached
  • Another study shows that in 2020 26.5% of US citizens used Adblockers. This number grows by 1% each year starting from 2017. It means that your Google Analytics is losing around 27% of data about your website users.
Rob Laporte

Google November 2021 Core Update - 0 views

blog.searchmetrics.com/...ogle-november-2021-core-update

seo roi planning

shared by Rob Laporte on 08 Dec 21 - No Cached
  • John Mueller himself seems somewhat surprised by a statement on Twitter by a user claiming to have seen noticeable changes in his domain’s rankings on November 17. In fact, he does not expect to see any effects until a week or two after the roll-out, although he is not ruling it out altogether.
Rob Laporte

Google's December 2021 product reviews update was bigger than the April product reviews update, say data providers - 0 views

searchengineland.com/date-say-data-providers-377056

seo roi planning Statistics

shared by Rob Laporte on 09 Dec 21 - No Cached
  • Please note that Google told us that this product reviews update will take approximately three weeks to roll out and we are only now in the start of week two. So, the data may change but generally when Google rolls out these updates, the bulk of the impact you would see from an update would be in the first few days of that rollout.
  • Data providers show December was bigger than April
  • Semrush did tell us that the November 2021 core update was bigger than the December product reviews update, but they are two different types of updates and that makes sense. In fact, The December product reviews update is not showing huge amounts of movement compared to the November core update, Semrush said
Rob Laporte

Google rolling out new map and local interface in search - 0 views

searchengineland.com/cal-interface-in-search-377169

local & mobile marketing roi planning

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Rob Laporte on 15 Dec 21
     
    "Google Analytics vs. Google Analytics 360"
Rob Laporte

You can now link Google Analytics 4 to Google Search Console - 0 views

searchengineland.com/o-google-search-console-377398

roi planning

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Rob Laporte on 15 Dec 21
     
    "You can now link Google Analytics 4 to Google Search Console"
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