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in title, tags, annotations or urlFor small, private colleges, fewer students means more worries - The Boston Globe - 0 views
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Springfield College saw a 26 percent drop in enrollment over the past two decades, from 2,844 to 2,114, but recently managed to stabilize its numbers and even saw an increase this year, to 2,228 according to Stuart Jones, the school’s vice president for enrollment management. Among other tactics, the school used targeted digital marketing to recruit a subset of students it believed was likely to attend, he said.
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"Springfield College saw a 26 percent drop in enrollment over the past two decades, from 2,844 to 2,114, but recently managed to stabilize its numbers and even saw an increase this year, to 2,228 according to Stuart Jones, the school's vice president for enrollment management. Among other tactics, the school used targeted digital marketing to recruit a subset of students it believed was likely to attend, he said."
RankBrain Judgment Day: 4 SEO Strategies You'll Need to Survive | WordStream - 0 views
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The future of SEO isn't about beating another page based on content length, social metrics, keyword usage, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher than expected click-through rate.
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In “Google Organic Click-Through Rates” on Moz, Philip Petrescu shared the following CTR data:
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The Larry RankBrain Risk Detection Algorithm. Just download all of your query data from Webmaster Tools and plot CTR vs. Average Position for the queries you rank for organically, like this:
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Black market in Google reviews means you can't believe everything you read | CBC News - 0 views
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a growing black market in which some companies pay for fake positive reviews, while others are seemingly being extorted by web firms who post negative comments then propose their "review-fixing" services to get them taken down.
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When CBC News asked Google about Riverbend's complaints, including Pereira's own fake review, it was finally removed — along with 32 other one-star reviews. And as a result, the company's star rating went up from 3.6 to 4.1 overnight.
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There is no evidence that Google is planning to turn away from algorithm-based content moderation, or make the kind of massive human investments that Toscano and others are calling for.
The real-world impact of keyword stuffing in Google My Business - 0 views
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reporting 50 examples of keyword stuffing, and in that study, Google took action on 40% of them. Some businesses were given a soft suspension, and others were given a hard suspension.
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once you get to a point where the entire market is adding descriptors to their name, the ranking power that the keywords provided will diminish. So now you are left with a branding mess and no ranking benefit. We are already seeing this happen in several markets.
The race for better marketing measurement - Think with Google - 0 views
SEO Clients Report 2021: What Do Clients Want from SEO? - 0 views
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Content marketing is the most sought-after SEO service for 31.3% of SEO pros, followed by keyword strategy (30.8%) and web design (25.5%)
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By tracking what SEO clients are asking their agencies for, we can begin to see where there is a demand for services and potential gaps to fulfill.
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1Content strategy
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Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising - 0 views
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The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.
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Luxury shoppers “value quality and seek ways to make everyday items more luxurious,
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“Their preference for luxury extends into expecting the same seamless, personalized shopping experience in online service as they would receive in-store.” They’re also thorough, conducting extensive research and using multiple queries to find brands that meet their standards.
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How We Increased a Client's Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study] - Moz - 0 views
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After cross referencing with the monthly search volume for these questions, she added some of these as H3s within the guide to see how they would perform. They resulted in so much more traffic that she decided they warranted their own individual guides, hence the idea for the hub. This would mean we weren’t putting all of our eggs into one basket, and that we could also internally link all of them together for users wanting to read more. Users that are further down the marketing funnel don’t want to scroll down a huge guide to find the answer to their specific question, and we were certain that this would positively affect bounce rate. We therefore made sure that nine times out of 10, the H1 contained the question that was being answered.
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the content hub
Can We Please Stop Hyping Social as the Marketing Messiah? - Search Engine Watch (#SEW) - 0 views
How Much Should I Budget for Marketing? - WebStrategies, Inc. - 0 views
SMBs Say They're Spending Almost Half of Their Marketing Budgets on Digital - 0 views
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