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jack_fox

Google My Business Listing Suspended? Here's How to Recover - 0 views

  • Google My Business suspension is when your GMB listing is no longer visible on Google and Google Maps or you have lost control of your listing (your business listing is essentially “unverified” and you can’t manage it.)You will know that your listing has been suspended when you see this notification in your GMB dashboard:
  • If that person is “trusted” enough by Google, it is possible that their suggestion to remove the business listing or make negative edits could take effect almost immediately.
  • A hard suspension is when you do a search for your company’s name and city and your Knowledge Panel doesn’t show up online
  • ...3 more annotations...
  • A soft suspension is when your business’ Knowledge Panel still shows up online and you can access it in your GMB dashboard, but it looks as if it hasn’t been verified and you can’t manage or update your listing.
  • It typically takes about two weeks for Google to review your reinstatement request.
  • GMB suspensions can sometimes happen for random reasons – like if you make too many changes at one time, if a competitor suggests an edit, or even if there’s a glitch on Google’s end.
jack_fox

Google's Penguin Algorithm May Not Just Ignore Links, It May Target Whole Site - 0 views

  • Is the penguin penalty still relevant at all or are less relevant/spammy/toxic backlinks more or less ignored by the ranking algorithm these days?"John replied saying that in most cases, Google will just ignore the links but in some cases, where there is a clear pattern of spammy and manipulative links by the site, Penguin may decide to simply distrust the whole site.John said "I'd say it's a mix of both" when he answered that question. Meaning, Google Penguin can both ignore links and demote sites, if necessary. John said "if our systems recognize that they can't isolate and ignore these links across a website." John added that if Google can see a "very strong pattern there" the Google "algorithms" can lose "trust with this website" and you may see a "drop in the visibility there."
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    "Penguin 4.0"
jack_fox

Google Title Tag Update: A Highlight for Extraction Methods & Approaches to SEO - Brodie Clark Consulting - 0 views

  • Google made a change to how title tags are shown for sites sometime around August 17th/18th in 2021
  • Overall, there has been a decline in the length of title tags (according to Rank Ranger) within Google’s search results on both mobile and desktop. This however doesn’t appear to be a result of a pixel limit change.
  • In some instances, the new title has been taken from header tags, internal links, image alt text, or even made up completely by Google.
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  • Google really wants to make sure that the brand name is visible within the title tag, so it can be re-written to become well-suited to having the brand name on the end of the snippet.
  • Google has confirmed that when they show a different title in search results compared to what has been specified, this will not impact your rankings for that page
jack_fox

e-Commerce SEO Case Study: The short and long-term ranking impact of removing long and fluff e-commerce category descriptions. - 0 views

  • I’m not saying every site should nuke or replace their long descriptions and I’ll cover the various nuances in this post. But, I do think every site owner should review their category page content, understand what real users want to see, provide the best experience possible
  • removing 30% of the description content from the original implementation clearly didn’t hurt those pages long-term. Actually, the description content was better for users with more relevant information.
  • the site’s search visibility surge with the July 2021 core update. So, clearly those new, shorter category descriptions aren’t hurting the site or rankings for those pages.
  • ...2 more annotations...
  • Run some short-term testing of category description changes (just keep in mind this will only show the immediate impact rankings-wise
  • Do what’s best for your users and your site long-term based on the user study, your understanding of your niche, the short-term testing, etc.
jack_fox

Google: How Long it Takes for Disavow File to Affect Rankings - 0 views

  • Mueller next reassured the publisher (as he has many other times) that the disavow tool doesn’t need to be used for random links that are discovered.
  • this particular case, where you’re saying you submitted a disavow file and then the ranking dropped or the visibility dropped, especially a few days later, I would assume that that is not related.
  • this is a process that happens incrementally over a period of time where I would expect it would have an effect over the course of… I don’t know… maybe three, four, five, six months …kind of step by step going in that direction.
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    " "
Rob Laporte

How to Get Bard to Show Your Local Business: Advice from the Source - Moz - 0 views

  • How much is Bard like Google search in a local use case?Would I be able to get any tips for local business inclusion in Bard?Do local SEOs need to change tactics to adjust for Bard
  • With only 3 of the restaurants appearing on both lists and all the others being different, Bard’s recommendations are only a 50% match for Google’s local finder results. Moreover, the ranking order of the individual entities is a 0% match. Look at La Carreta at the bottom of Bard’s recommendations, but the top of Google’s local rankings, for example.
  • I found Bard’s advice to be extremely interesting and worthy of sharing because it matches, almost point for point, the tips you’ll get from a good local SEO consultant: get listed in Google’s local environment, get positive reviews, invest in community involvement, offer a unique product, provide great customer service, and don’t expect instant results. Encouraged by Bard’s initial tips for performing within its ecosystem, I decided to shake the bottle to see if any Google local ranking secret sauce would come out:
  • ...2 more annotations...
  • A mini competitive audit of Bard vs Google’s favorite tacos
  • As for seeking Bardic inclusion, my first impression is that you’ll still be doing the same tasks: making your GBP as fully-filled out as possible, earning good reviews via good customer service, growing and optimizing your website on the basis of consumer research. You’ll notice that Bard’s recommendations for getting mentioned in its lists of favorites didn’t contain a single surprise or novel notion for how to create visibility for local businesses. In other words, I see nothing game-changing here, but I do see a ton of room for your own research if your business isn’t included and wants to be
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