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"6. Regular Expressions Match I like to view regular expressions match as an extension of exact match because it allows you to bring under one umbrella similar goals. Using our example from above, inside Google Analytics identify your regular expression match by typing in "^/purchase-chickens". In essence, you're telling Google Analytics to hunt down metrics on any page within that family of URLs: /purchase-chickens.html, /purchase-chickens/blog and so on. What you won't see are URLs with those keywords, but flopped: blog/purchase-chicken or subscribe/purchase-chicken (you can find that data, however, by using the $ symbol instead of the ^ symbol)."

5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

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